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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 L33HScOJzlJ6JHIWDW7hPq+AWuZqL16ipwZwhhT3wW7JyeI1Kinq2aJlY4+a29ki
 tuQciXVGLkcsJqlZ9tE7kg==

<SEC-DOCUMENT>0001209191-04-002991.txt : 20040114
<SEC-HEADER>0001209191-04-002991.hdr.sgml : 20040114
<ACCEPTANCE-DATETIME>20040114192127
ACCESSION NUMBER:		0001209191-04-002991
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040112
FILED AS OF DATE:		20040114

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ROCKY MOUNTAIN CHOCOLATE FACTORY INC
		CENTRAL INDEX KEY:			0000785815
		STANDARD INDUSTRIAL CLASSIFICATION:	SUGAR & CONFECTIONERY PRODUCTS [2060]
		IRS NUMBER:				840910696
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			0228

	BUSINESS ADDRESS:	
		STREET 1:		265 TURNER DR
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81301
		BUSINESS PHONE:		3032590554

	MAIL ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81301

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			JOBSON WILLIAM KEY
		CENTRAL INDEX KEY:			0001258031

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-14749
		FILM NUMBER:		04525994

	BUSINESS ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81303
		BUSINESS PHONE:		970 259 0554

	MAIL ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81303
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2004-01-12</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000785815</issuerCik><issuerName>ROCKY MOUNTAIN CHOCOLATE FACTORY INC</issuerName>        <issuerTradingSymbol>rmcf</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001258031</rptOwnerCik><rptOwnerName>JOBSON WILLIAM KEY</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>265 TURNER DRIVE</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>DURANGO</rptOwnerCity><rptOwnerState>CO</rptOwnerState><rptOwnerZipCode>81303</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>0</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>1</isOther><otherText>Corporate Secretary</otherText></reportingOwnerRelationship></reportingOwne
r><derivativeTable><derivativeTransaction><securityTitle><value>Options</value></securityTitle><conversionOrExercisePrice><value>3.0000</value></conversionOrExercisePrice><transactionDate><value>2004-01-12</value></transactionDate><deemedExecutionDate><value>2004-01-12</value></deemedExecutionDate><transactionCoding><transactionFormType>5</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value>E</value></transactionTimeliness><transactionAmounts><transactionShares><value>1333.0000</value></transactionShares><transactionPricePerShare><value>3.0000</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2000-03-22</value></exerciseDate><expirationDate><value>2009-03-22</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common</value></underlyingSecurityTitle><underlyingSecurityShares><value>13
33.0000</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>33501.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction><derivativeTransaction><securityTitle><value>Options</value></securityTitle><conversionOrExercisePrice><value>3.8400</value></conversionOrExercisePrice><transactionDate><value>2004-01-12</value></transactionDate><deemedExecutionDate><value>2004-01-12</value></deemedExecutionDate><transactionCoding><transactionFormType>5</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value>E</value></transactionTimeliness><transactionAmounts><transactionShares><value>6667.0000</value></transactionShares><transactionPricePerShare><value>3.8400</value></transactionPricePerShare><transactionAcquiredDisposed
Code><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2002-02-28</value></exerciseDate><expirationDate><value>2009-12-27</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common</value></underlyingSecurityTitle><underlyingSecurityShares><value>6667.0000</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>33501.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction></derivativeTable><footnotes></footnotes><remarks>Shares pursuant to stock options granted under option plan Rule 16-b exempt transaction</remarks><ownerSignature><signatureName>Virginia Perez</signatureName><signatureDate>2004-01-14</signatureDate></ownerSignature></ownershipDocument>

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</SEC-DOCUMENT>
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