EXHIBIT 99.1


                    Certification of Chief Executive Officer

                            CERTIFICATION PURSUANT TO

                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
                            (18 U.S.C. SECTION 1350)


         In connection with the Quarterly Report of Rocky Mountain Chocolate
Factory, Inc. (the "Company") on Form 10-Q for the quarterly period ended May
31, 2003 as filed with the Securities and Exchange Commission on the date hereof
(the "Report"), the undersigned certifies pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his
knowledge:

         (1) The Report fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934, as amended; and

         (2) The information contained in the Report fairly presents, in all
material respects, the financial condition and results of operations of the
Company.

Dated: July 11, 2003  By /s/ FRANKLIN E. CRAIL
                         -------------------------------------------------------
                         Franklin E. Crail, President, Chief Executive Officer
                         and Chairman of the Board of Directors


A signed original of this written statement required by Section 906, or other
document authenticating, acknowledging, or otherwise adopting the signature that
appears in typed form within the electronic version of this written statement
required by Section 906 has been provided to the Company and will be retained by
the Company and furnished to the Securities and Exchange Commission or its staff
upon request.