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Revenue
9 Months Ended
Nov. 30, 2019
Revenue [Abstract]  
Revenue

Note 6. Revenue

The Company generates revenue from the sale of services and products including, but not limited to: (i) on-air commercial broadcast time, (ii) magazine-related display advertising, (iii) magazine circulation and newsstand revenues, (iv) non-traditional revenues including event-related revenues and event sponsorship revenues, (v) revenues generated from LMAs and (vi) digital advertising. Payments received from advertisers before the performance obligation is satisfied are recorded as deferred revenue. Substantially all deferred revenue is recognized within twelve months of the payment date. We do not disclose the value of unsatisfied performance obligations for contracts with an original expected length of one year or less.

Advertising

On-air broadcast and magazine advertising revenues are recognized when or as performance obligations under the terms of a contract with a customer are satisfied. This typically occurs over the period of time that advertisements are provided, or as an event occurs. Revenues are reported at the amount the Company expects to be entitled to receive under the contract. Payments received from advertisers before the performance obligation is satisfied are recorded as deferred revenue in the condensed consolidated balance sheet. Substantially all deferred revenue is recognized within twelve months of the payment date.

Circulation

Circulation revenue includes revenues for Indianapolis Monthly purchased by readers or distributors. Single copy newsstand sales are recognized when the monthly magazine is distributed, net of provisions for related returns. Circulation revenues from digital and home delivery subscriptions are recognized over the subscription period as the performance obligations are delivered.

Nontraditional

Nontraditional revenues principally consist of ticket sales and sponsorship of events our stations and magazine conduct in their local markets. These revenues are recognized when our performance obligations are fulfilled, which generally coincides with the occurrence of the related event.

LMA Fees

LMA fee revenue relates to fees that the Company collects from third parties in exchange for the right to program and sell advertising for a specified portion of a radio station's inventory of broadcast time. These revenues are generally recognized ratably over the duration that the third party programs the radio station.

Digital

Digital revenue relates to revenue generated from the sale of digital marketing services (including display advertisements and video sponsorships) to advertisers. Digital revenues are generally recognized as the digital advertising is delivered.

Other

Other revenue includes trade and barter revenues and revenues related to Digonex. The Company provides advertising broadcast time in exchange for certain products and services, including on-air radio programming. These trade and barter arrangements generally allow the Company to preempt such bartered broadcast time in favor of advertisers who purchase time for cash consideration. These trade and barter arrangements are valued based upon the Company’s estimate of the fair value of the products and services received. Revenue is recognized on trade and barter arrangements when the advertising broadcast time has aired. Digonex revenues are recognized when or as performance obligations under the terms of a contract with a customer are satisfied.

Disaggregation of revenue

The following table presents the Company's revenues disaggregated by revenue source:

 

 

 

For the Three Months Ended

November 30,

 

 

For the Nine Months Ended

November 30,

 

 

 

2018

 

 

2019

 

 

2018

 

 

2019

 

Revenue by Source:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Advertising

 

$

5,356

 

 

$

5,229

 

 

$

14,665

 

 

$

13,776

 

Circulation

 

 

93

 

 

 

91

 

 

 

288

 

 

 

280

 

Nontraditional

 

 

1,234

 

 

 

1,037

 

 

 

3,249

 

 

 

2,390

 

LMA Fees

 

 

2,583

 

 

 

2,582

 

 

 

8,467

 

 

 

7,748

 

Digital

 

 

330

 

 

 

675

 

 

 

745

 

 

 

1,915

 

Other

 

 

1,201

 

 

 

1,123

 

 

 

3,469

 

 

 

3,157

 

Total net revenues

 

$

10,797

 

 

$

10,737

 

 

$

30,883

 

 

$

29,266