-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001232952-06-000032.txt : 20061025
<SEC-HEADER>0001232952-06-000032.hdr.sgml : 20061025
<ACCEPTANCE-DATETIME>20061025140858
ACCESSION NUMBER:		0001232952-06-000032
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20061020
FILED AS OF DATE:		20061025
DATE AS OF CHANGE:		20061025

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KING GORDON C
		CENTRAL INDEX KEY:			0001232952

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-31343
		FILM NUMBER:		061162446

	BUSINESS ADDRESS:	
		STREET 1:		9502 BEVERLY PLACE
		CITY:			WAUWATOSA
		STATE:			WI
		ZIP:			53226
		BUSINESS PHONE:		4142832374

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ASSOCIATED BANC-CORP
		CENTRAL INDEX KEY:			0000007789
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				391098068
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1200 HANSEN ROAD
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54304
		BUSINESS PHONE:		920-431-8836

	MAIL ADDRESS:	
		STREET 1:		200 NORTH ADAMS STREET, MS 7829
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ASSOCIATED BANK SERVICES INC
		DATE OF NAME CHANGE:	19770626
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-10-20</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <issuerTradingSymbol>ASBC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001232952</rptOwnerCik>
            <rptOwnerName>KING GORDON C</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>200 NORTH ADAMS STREET</rptOwnerStreet1>
            <rptOwnerStreet2>-</rptOwnerStreet2>
            <rptOwnerCity>GREEN BAY</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>54301</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock $.01 Par Value</value>
            </securityTitle>
            <transactionDate>
                <value>2006-10-20</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2006-10-20</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2.59</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10671.75</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>401(k) Plan</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock $.01 Par Value</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7509.818</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Total includes balance at 10/24/06 (based on 10/20/06 deferrals) in 401K Trust account.  Although the number of shares reported are less than the prior report, no sales or dispositions took place.

Share &quot;units&quot; are converted, for reporting and communication purposes, to &quot;shares&quot; of stock.  The number of &quot;shares&quot; reported under this Plan are based on the NAV at valuation end, divided by the share price.  However, there is also a cash component to the stock fund, which varies throughout the year.  Due to this NAV and cash variation from valuation to valuation, the number of shares will appear to decrease because of the accounting procedures used to valuate the Plan.

NAV on 10/20/06 was $32.83 per share.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: Linda Van Camp  For: Gordon C. King</signatureName>
        <signatureDate>2006-10-25</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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