ASSOCIATED BANC-

CORP INVESTOR

PRESENTATION

SECOND QUARTER 2015

Exhibit 99.1

FORWARD-LOOKING STATEMENTS AND

TRADEMARKS

1

Important note regarding forward-looking statements: 

Statements made in this presentation which are not purely historical are forward-looking statements, as

defined in the Private Securities Litigation Reform Act of 1995. This includes any statements regarding

management’s plans, objectives, or goals for future operations, products or services, and forecasts of its

revenues, earnings, or other measures of performance.  Such forward-looking statements may be

identified by the use of words such as “believe”, “expect”, “anticipate”, “plan”, “estimate”, “should”, “will”,

“intend”, “outlook”, or similar expressions.  Forward-looking statements are based on current

management expectations and, by their nature, are subject to risks and uncertainties. Actual results may

differ materially from those contained in the forward-looking statements.  Factors which may cause

actual results to differ materially from those contained in such forward-looking statements include those

identified in the Company’s most recent Form 10-K and subsequent SEC filings.  Such factors are

incorporated herein by reference.

Trademarks:

All trademarks, service marks and trade names referenced in this material are the property of their

respective owners. Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S

and other countries. Apple Pay and Touch ID are trademarks of Apple Inc. ,MasterPass, MasterCard and

the MasterCard Brand Mark are registered trademarks of MasterCard International Incorporated. 

Popmoney is a registered trademark of Fiserv, Inc. or its affiliates.

OUR FOOTPRINT AND FRANCHISE

Deposits

($ in billions)

Branches

WI

$13.4

161

IL

$5.0

43

MN

$1.5

23

Total

$19.9

227

1

FDIC market share data 6/30/14

2

As of 03/31/15 (Period End)

2

Total Loan Distribution/Mix

Q1 Period End

Wisconsin

Upper

Midwest

Other

Largest bank headquartered in

Wisconsin

$27 billion in assets (Top 50 bank

holding company in the U.S.)

227 banking offices serving

approximately one million customers

Q1 Average

23%

39%

38%

Commercial

38%

46%

16%

Consumer

CRE

>$1bn deposits

>$500mm deposits

2

1

2

1861

1999

2006

1987

2011

2011

2012

1

ATTRACTIVE MIDWEST MARKETS

Serve a Large Market Place: 

(Footprint is ~ 20% of USA)

Manufacturing

Concentrated

2

:

Top 3 states (Indiana, Wisconsin,

and Iowa) for concentration of

manufacturing jobs and two other

states in the top 10

Favorable Employment

Dynamics:

Wisconsin,

Minnesota

and Iowa all have unemployment

rates that are under 4.7%

Positive

Economic

Trends:

Continuing job growth

Best Consumer Credit:

Top 4

and 8 of top 10 cities within

footprint

1

Based on Population -

US Census Bureau 2012 ;

2

Area Development Online –

Author: Mark Crawford (Winter 2013);

3

March 2015 US

Bureau of Labor Statistics;

4

Experian.com –

State of Credit 2014 –

VantageScore registered trademark.

3

Mar 14 to Mar 15

Total

Employment

up 454k

Manufacturing

Employment

up 64k

Top Ten US Cities by Credit Score

4

1 –

Mankato, MN (706)

6 –

Wausau, WI (699)

2 –

Rochester, MN (703)

7 –

Green Bay, WI (698)

3 –

Minneapolis, MN (702)

8 –

Sioux Falls, SD (697)

4 –

Duluth, MN (699)

9 –

Cedar Rapids, IA (697)

5 –

Fargo, ND (699)

10 –

La Crosse, WI (696)

*National Average: 666

88.2

77.4

71.6

53.2

50.8

49.4

36.2

26.9

Mar 2014 to Mar 2015 Net Change

in Employment (in ‘000’s)

3

3

1

3

1Q 2015 HIGHLIGHTS AND OUTLOOK

4

1Q 2015 Highlights:

2015 Focus:

Average Loan Growth of over $400 million on a

linked-quarter basis

Total average loans of $17.8 billion, up 10%

on a year-over-

year basis 

Average Deposit Growth of over $500 million on a

linked-quarter basis

Total average deposits of $19.1 billion, up

12% on a year-over-

year basis

Net interest income up $3 million on a year-over-

year basis

Noninterest income up $10 million on a linked-

quarter basis

Completed Ahmann & Martin acquisition

Net income to common shareholders of $45

million, or $0.30 / share

ROT1CE of 10.22%

Consistent Capital Deployment

Enhancing the customer

experience

Evolving our overall delivery

model to meet customer needs

1

Return on Tier 1 Common Equity (ROT1CE).

Management uses Tier 1 Common Equity, along with other capital measures to assess

and monitor our capital position.  This is a non-GAAP financial measure.  Please refer to the appendix for a reconciliation of Tier 1

Common Equity to stockholders’

equity.

In addition to growing the franchise

and creating long-term shareholder

value, in 2015 we are focused on

four key areas:

Managing expenses

Delivering strong, well balanced

earnings from all our core

businesses

1

Repurchased $30 million of common stock

BUILDING THE LOAN PORTFOLIO

1

Based on Average Balances, $ in Billions

5

Cumulative

1Q 2012 –

1Q 2015 Change

+$0.9 bn

+$1.5 bn

+$2.2 bn

$17.8

$16.2

$17.4

$15.4

$14.3

-$1.0 bn

1

$4.8

$5.6

$6.1

$6.7

$7.0

$3.2

$3.6

$3.9

$4.1

$4.1

$3.2

$3.6

$3.9

$4.5

$4.7

$3.1

$2.6

$2.2

$2.1

$2.1

1Q 2012

1Q 2013

1Q 2014

4Q 2014

1Q 2015

Commercial & Business

Commercial Real Estate

Residential Mortgage

Home Equity & Installment

LOAN PORTFOLIO GROWTH

1Q 2015 AVERAGE LOAN GROWTH OF $428 MILLION OR 2% FROM 4Q 2014

$ IN MILLIONS

6

Home Equity & Installment

Commercial Real Estate

Residential Mortgage

Power & Utilities

Oil & Gas

Mortgage Warehouse

General Commercial Loans

+4%

% Change

+3%

+13%

+1%

+5%

Total

Commercial

& Business

Lending

+4%

($272 mln)

(3%)

(1%)

($55)

($6)

$18

$37

$92

$168

$174

NET INTEREST INCOME AND MARGIN

TRENDS

7

Yield on Interest-earning Assets

Cost of Interest-bearing Liabilities

Net Interest Income & Net Interest Margin

($ in millions)

$165

Net Interest Margin

$169

0.31%

0.29%

0.29%

0.39%

$173

Total Loan Yield

Total Interest-earning Yield

<$1

<$1

$168

0.35%

$175

3.36%

3.31%

3.29%

3.32%

3.20%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

3.61%

3.55%

3.55%

3.60%

3.46%

3.12%

3.08%

3.06%

3.04%

2.89%

$164

$168

$172

$170

$165

$1

$5

$3

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Net Interest Income Net of Interest Recoveries & Prepayment Fees

Interest Recoveries & Prepayment Fees

+8 bps

0.19%

0.19%

0.19%

0.20%

0.21%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Interest Bearing Deposit Costs

Other Funding Costs

DIVERSIFIED PORTFOLIO OF VALUE-ADDED

BUSINESSES

8

Corporate and

Specialized Lending

Consumer

and

Business

Banking

Private

Client and

Institutional

Services

Commercial Real

Estate Lending

Private

Banking

Personal

Trust

Asset

Management

Retirement

Plan Services

Associated

Financial

Group

Community

Markets

Branch

Banking

Commercial

Banking

Residential

Lending

Payments

and Direct

Channels

AIS

(Brokerage)

Corporate

Commercial and

Specialized Lending

Commercial

Deposits and

Treasury

Management

Global Markets        

(FX swaps)

Community,  Consumer, and Business

Corporate and Commercial Specialty

Rochester, MN

Eau Claire, WI

La Crosse, WI

Central

Wisconsin

Rockford, IL

Peoria, IL

Southern

Illinois

CRE lending

Real Estate

Investment Trusts

Developers

EVOLVING MODEL WITH CUSTOMER TRENDS

9

Associated

Bank

Customer

Trends

Since 2011:

Branch transactions -15%

Mobile banking adoption +280%

Since 2013:

Evolve Selling Tools:

Coming Soon:

Redesigned website

that  

features:

Responsive design

across devices

Enhanced eCommerce

capabilities including

guided selling and

product comparison tools

Rationalize Branch Network

Since 2007:

Over

25%

of

branches

closed

or sold

~36%

reduction

in

branch

FTE

Focused

on

smaller,

lower

construction

cost,

and

more

visibility

Enhance Digital Banking:

Current Offerings:

Note:  All trademarks, service marks and trade names referenced in this material are the property of their respective owners.

Piloting

video

teller

Digital Deposits +78%

Online

Deposit

and

Lending

Sales

Platforms

ATM

Deposit

Automation

&

Remote

Deposit

Technology

Kiosks

Apple

Pay

&

MasterPass

PURSUING EFFICIENCY GAINS

($ IN MILLIONS)

Efficiency Ratio

1

at 2014 =

69%

Goal =

Peer Average

or Better

1

–

Efficiency

ratio

=

Noninterest

expense,

excluding

other

intangible

amortization,

divided

by

sum

of

taxable

equivalent

net

interest

income

plus

noninterest

income,

excluding

investment

securities

gains/losses,

net,

and

asset

gains/losses,

net.

This

is

a

non-GAAP

financial

measure.

Please

refer

to

the

appendix

for a

reconciliation

of

this

measure

to

the

efficiency

ratio

as

defined

by

the

Federal

Reserve.

2

–

FTE

= Average Full Time Equivalent Employees

3

–

Technology

Spend

=

Technology

and

Equipment

expenses

10

Efficiency Ratio

1

2

3

Back Office Initiatives:

Implementing technology

solutions in labor intensive

processes

Real Estate Initiatives:

Actions to optimize our real

estate holdings and capacity

Distribution Initiatives:

Optimize the ways that we

interact with our customers

70.4%

69.3%

69.5%

69.0%

68.9%

$52

$67

$75

$21

4,985

4,968

4,728

4,406

4,422

2011

2012

2013

2014

1Q 2015

$-

$20

$40

$60

$80

$100

$120

$140

$160

$180

Technology Spend

$80

Areas of Focus

Avg FTE

CAPITAL MANAGEMENT PRIORITIES

Funding

Organic Growth

Paying a

Competitive

Dividend

Non-organic

Growth

Opportunities

Share Buybacks

and

Redemptions

Fund Loan Growth and other Capital Investments

Repurchased

$120 million of

Common Stock

Retired $26

million in Sub-

Debt

Increased

quarterly dividend

in Q4 2013

Paid $0.33/

common share

Focused on Cost Take-out Driven Depository M&A

Maintaining Discipline in Pricing of any Transaction

Repurchased $259

million of Common

Stock

Retired $155 million

in Senior Notes in

Q1 2014

Increased

quarterly dividend

in Q4 2014

Paid $0.37/

common share

11

ASB

Basel

III

Tier

1

Common

Ratio

Goal

=

8

–

9.5%

Repurchased ~ $30

million of Common

Stock in both Q1

and Q2 2015

Declared quarterly

common dividend

of $0.10/ share

both in Q1 and Q2

2015

WHY ASSOCIATED

EPS

and

Dividends

Paid

&

ROT1CE

1

Return on Tier 1

Common Equity

$0.24

$0.27

$0.27

$0.30

Diluted

Earnings

per

Common

Share

Dividends per Common Share

12

Leading Midwest Bank Operating in    

Attractive Markets

Well Diversified Lending Portfolio

Stable Core Deposit Franchise

Committed to Expense Containment

Strong Credit Quality

Disciplined Capital Deployment

Management Team Focused on Creating

Long-Term Value

Reasons to Invest

1

Return

on

Tier

1

Common

Equity

(ROT1CE).

Management

uses

Tier

1

Common

Equity,

along

with

other

capital

measures

to

assess

and monitor our capital position.  This is a non-GAAP financial measure.  Please refer to the appendix for a reconciliation of Tier 1

Common Equity to stocklholders’

equity.

9.2%

10.1%

9.4%

10.2%

$0.05

$0.08

$0.09

$0.10

1Q 2012

1Q 2013

1Q 2014

1Q 2015

APPENDIX

SEGMENT PROFITABILITY

FIRST QUARTER 2015

ASB –

Consolidated Total

Earning Assets* = $24.1 bn

Total Revenue = $247.9 mm

Net Income = $46.7 mm

ROT1CE: 10.2%

* Average Earning Assets

14

Earning Assets*

Total Revenue

Net Income

Community, Consumer, & Business Banking

Risk Management & Shared Services

Corporate and Commercial Specialty Banking

ROT1CE

10.7%

(1.1%)

12.5%

35%

27%

38%

61%

3%

36%

37%

1%

62%

LOANS BY INDUSTRY AND STATE

PERIOD END BALANCES

15

C&BL Loans by Industry

($7.2 billion –

Mar 2015)

C&BL Loans by State

($7.2 billion –

Mar 2015)

CRE Loans by Industry

($4.1 billion –

Mar 2015)

CRE Loans by State

($4.1 billion –

Mar 2015)

Residential Mortgage Loans by State

($4.7 billion –

Mar 2015)

Home Equity Loans by State

($1.6 billion –

Mar 2015)

1

Includes Missouri, Indiana, Ohio, Michigan, & Iowa

Manufacturing

22%

Other

13%

Wholesale

Trade

9%

Power &

Utilities

9%

Oil & Gas 11%

Finance &

Insurance 11%

Retail Trade

5%

Real Estate

7%

Health Care

and Soc.

Assist.

5%

Profsnl,

Scientific, and

Tech Svs

3%

Rental and

Leasing Svs

3%

Transport. and

Whsing

2%

Multi-Family

22%

Office /

Mixed Use

22%

Construction

25%

Retail

17%

Industrial

6%

Other

3%

Hotel / Motel

4%

Wisconsin

40%

Illinois

37%

Minnesota

14%

In-

Footprint

8%

Other

1%

Wisconsin

71%

Illinois

16%

Minnesota

11%

Other

2%

Wisconsin

35%

Illinois

23%

Minnesota

10%

In

Footprint

1

21%

Other 11%

Wisconsin

33%

Illinois

16%

Minnesota

11%

In

Footprint

1

7%

Other

33%

1

NONINTEREST INCOME TRENDS

($ IN MILLIONS)

Core

Fee-based

1

Revenue

Mortgage Banking (net) Income

Total Noninterest Income

Other Noninterest Income

2

16

–

Core

Fee-based

Revenue

=

Trust

service

fees

plus

Service

charges

on

deposit

accounts

plus

Card-based

and

other

nondeposit

fees

plus

Insurance

commissions

plus

Brokerage

and

annuity

commissions.

This

is

a

non-GAAP

measure.

Please

refer

to

the

April

16,

2015

Earning’s

press

release

tables

for

a

reconciliation

of

core

fee-based revenue to noninterest income.

2

–

Other

Noninterest

Income

=

Total

Noninterest

Income

minus

net

Mortgage

Banking

Income

minus

Core

Fee-based

Revenue.

This

is

a

non-GAAP

measure. 

Please

refer

to

the

April

16,

2015

Earning’s

press

release

tables

for

a

reconciliation

of

other

noninterest

income

to

noninterest

income.

$80

$70

$72

$75

$74

Insurance commissions

$12

$14

$8

$11

$20

$57

$60

$54

$56

$64

$6

$5

$7

$3

$7

$10

$7

$14

$11

$9

1Q

2014

2Q

2014

3Q

2014

4Q

2014

1Q

2015

1Q

2014

2Q

2014

3Q

2014

4Q

2014

1Q

2015

1Q

2014

2Q

2014

3Q

2014

4Q

2014

1Q

2015

1Q

2014

2Q

2014

3Q

2014

4Q

2014

1Q

2015

1

NONINTEREST EXPENSE TRENDS

($ IN MILLIONS)

Technology

3

Spend

Total Noninterest Expense

Other

Non-Personnel

Spend

4

Personnel

Spend

/

FTE

2

Trend

1

–

Efficiency

ratio

=

Noninterest

expense,

excluding

other

intangible

amortization,

divided

by

sum

of

taxable

equivalent

net

interest

income

plus

noninterest

income,

excluding

investment

securities

gains/losses,

net,

and

asset

gains/losses,

net.

This

is

a

non-GAAP

financial

measure.

Please

refer

to

the

appendix

for

a

reconciliation

of

this

measure

to

the

efficiency

ratio

as

defined by the Federal Reserve

2

–

FTE

= Average Full Time Equivalent Employees

3

–

Technology

Spend

=

Technology

and

Equipment

expenses

4

–

Other

Non-Personnel

Spend

=

Total

Noninterest

Expense

less

Personnel

and

Technology

spend

Efficiency Ratio

1

69%

68%

69%

70%

69%

17

$51

$49

$54

$54

$53

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

$168

$168

$172

$172

$174

1Q

2014

2Q

2014

3Q

2014

4Q

2014

1Q

2015

$19

$21

$20

$21

$21

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

$98

$98

$98

$97

$100

4,517

4,431

4,359

4,320

4,422

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Personnel Spend

Avg FTE

CREDIT QUALITY INDICATORS

($ IN MILLIONS)

18

Potential Problems Loans & PPLs to Total Loans

Nonaccruals & NA / Total Loans

ALL to Nonaccruals and Total Loans

Net Charge Offs & NCOs to Avg Loans

$220

$288

$220

$190

$219

1.34%

1.69%

1.28%

1.08%

1.22%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Potential Problem Loans

PPLs / Total Loans

$178

$179

$184

$177

$174

1.08%

1.05%

1.07%

1.01%

0.97%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Nonaccruals

Nonaccruals / Total Loans

151%

152%

145%

150%

152%

1.63%

1.59%

1.55%

1.51%

1.48%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

ALLL/ Nonaccruals

ALLL/ Total Loans

$5

$3

$3

$4

$6

0.14%

0.06%

0.06%

0.10%

0.13%

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Net Charge Offs

NCOs / Avg Loans

Amortized Cost Composition –

March 31, 2015

Investment Portfolio –

March 31, 2015

Type

Amortized

Cost

(000’s)

Fair Value

(000’s)

TEY

(%)

Duration

(Yrs)

Govt & Agencies

$999

$1,002

0.67

1.88

Agency MBS

2,743,852

2,800,382

2.53

2.53

CMOs

871,254

876,685

2.28

2.78

GNMA CMBS

1,158,217

1,149,256

2.04

4.17

Municipals

939,726

971,284

4.92

5.47

Corporates

6,320

6,348

1.30

1.43

Other

18

50

Total HTM & AFS

$5,720,386

$5,805,007

2.79

3.38

INVESTMENT SECURITIES PORTFOLIO

19

Portfolio Ratings Composition –

March 31, 2015

Type

Fair Value

(000’s)

% of Total

0% RWA

$1,317,083

22.7

20% RWA

4,381,224

75.4

50% RWA

20,674

0.4

=>100% RWA

3,367

0.1

Not subject to RW

82,659

1.4

Total Market Value

$5,805,007

100.0%

Risk Weighting Profile –

March 31, 2015

Type

Fair Value

(000’s)

% of Total

Govt & Agency

$4,825,372

83.2

AAA

94,737

1.6

AA

756,250

13.0

A

122,627

2.1

BAA1, BAA2 & BAA3

-

-

BA1 & Lower

1,750

0.0

Non-rated

4,271

0.1

Total Market Value

$5,805,007

100.0%

Agency MBS

Hybrid

31%

Agency

MBS

17%

CMOs

15%

GNMA

CMBS

20%

Municipals

17%

RECONCILIATION AND DEFINITIONS OF

NON-GAAP ITEMS (1 OF 2)

2010

2011

2012

2013

2014

Efficiency Ratio Reconciliation:

Efficiency ratio, as defined by the Federal Reserve (1)

65.35%

73.64%

72.16%

71.04%

69.97%

Taxable equivalent adjustment

(1.60)

(1.74)

(1.59)

(1.45)

(1.36)

Asset gains (losses), net

(0.77)

(0.92)

(0.86)

0.39

0.73

Other intangible amortization

(0.52)

(0.54)

(0.45)

(0.42)

(0.39)

Efficiency ratio, fully taxable equivalent (1)

62.46%

70.44%

69.26%

69.56%

68.95%

20

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 2015

Efficiency Ratio Reconciliation:

Efficiency ratio, as defined by the Federal Reserve (1)

70.41%

69.70%

69.44%

70.33%

70.30%

Taxable equivalent adjustment

(1.35)

(1.32)

(1.36)

(1.40)

(1.42)

Asset gains, net

0.22

0.26

1.36

1.05

0.30

Other intangible amortization

(0.42)

(0.41)

(0.40)

(0.32)

(0.32)

Efficiency ratio, fully taxable equivalent (1)

68.86%

68.23%

69.04%

69.66%

68.86%

(1) Efficiency ratio is defined by the Federal Reserve guidance as noninterest expense divided by the sum of net interest income plus noninterest

income, excluding investment securities gains / losses, net.  Efficiency ratio, fully taxable equivalent, is noninterest expense, excluding other

intangible amortization, divided by the sum of taxable equivalent net interest income plus noninterest income, excluding investment securities

gains / losses, net and asset gains / losses, net.  This efficiency ratio is presented on a taxable equivalent basis, which adjusts net interest income

for the tax-favored status of certain loans and investment securities.  Management believes this measure to be the preferred industry

measurement of net interest income as it enhances the comparability of net interest income arising from taxable and tax-exempt sources and it

excludes certain specific revenue items (such as investment securities gains / losses, net and asset gains / losses, net).

RECONCILIATION AND DEFINITIONS OF

NON-GAAP ITEMS (2 OF 2)

21

Tier

1

Common

Equity,

a

non-GAAP

financial

measure,

is

used

by

banking

regulators,

investors

and

analysts

to

assess

and

compare

the

quality

and

composition

of

our

capital

with

the

capital

of

other

financial

services

companies.

Management

uses

Tier

1

common

equity,

along

with

other capital measures, to assess and monitor our capital position.  The Corporation adopted the Basel III regulatory standards during the first

quarter

of

2015;

all

prior

periods

presented

are

disclosed

under

Basel

I

regulatory

standards.

Tier

1

Common

Equity

for

2015

follows

Basel

III

and

is

defined

as

common

stock

and

related

surplus,

net

of

treasury

stock,

plus

retained

earnings.

Tier

1

Common

Equity

for

2014

follows

Basel

I

and is defined as Tier 1 capital excluding qualifying perpetual preferred stock and qualifying trust preferred securities.

($ in thousands)

1Q 2012

1Q 2013

1Q 2014

1Q 2015

Tier 1 Common Equity Reconciliation:

Stockholders’

Equity

$2,900,873

$2,936,265

$2,901,024

$2,882,138

Accumulated other comprehensive income (loss)

(65,278)

(42,991)

11,577

(24,800)

Preferred equity

(63,272)

(63,272)

(61,158)

(59,727)

Intangible assets

(947,541)

(943,385)

(939,361)

(950,892)

Deferred tax assets (DTAs)

0

0

0

(9,056)

Disallowed servicing assets

(5,000)

(5,207)

0

0

Tier 1 Common Equity

$1,819,782

$1,881,410

$1,912,083

$1,837,663