-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 LvGW7aV6oapyvCYiWM+KHnaVIJBCP4hHECUzADukW5yuHhgwTH3ogSTUr4H3TZY4
 DePcMPdv5rTgoMTPk3mQhg==

<SEC-DOCUMENT>0001185972-07-000008.txt : 20071003
<SEC-HEADER>0001185972-07-000008.hdr.sgml : 20071003
<ACCEPTANCE-DATETIME>20071003135615
ACCESSION NUMBER:		0001185972-07-000008
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070927
FILED AS OF DATE:		20071003
DATE AS OF CHANGE:		20071003

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ASSOCIATED BANC-CORP
		CENTRAL INDEX KEY:			0000007789
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				391098068
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1200 HANSEN ROAD
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54304
		BUSINESS PHONE:		920-431-8836

	MAIL ADDRESS:	
		STREET 1:		200 NORTH ADAMS STREET, MS 7829
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ASSOCIATED BANK SERVICES INC
		DATE OF NAME CHANGE:	19770626

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LOMMEN RICHARD T
		CENTRAL INDEX KEY:			0001185972

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-31343
		FILM NUMBER:		071152881

	MAIL ADDRESS:	
		STREET 1:		PO BOX 1868
		STREET 2:		LA CROSSE
		CITY:			LA CROSSE
		STATE:			WI
		ZIP:			54601
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-09-27</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <issuerTradingSymbol>ASBC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001185972</rptOwnerCik>
            <rptOwnerName>LOMMEN RICHARD T</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>COURTESY CORPORATION</rptOwnerStreet1>
            <rptOwnerStreet2>2700 NATIONAL DRIVE - SUITE 100</rptOwnerStreet2>
            <rptOwnerCity>ONALASKA</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>54650</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Phantom Stock Unit</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-09-27</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2007-09-27</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>211.8898</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2005-04-29</value>
            </exerciseDate>
            <expirationDate>
                <value>2035-12-31</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock $.01 Par Value</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>211.8898</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5611.57</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Associated Banc-Corp common stock share holdings within our nonqualified Deferred Compensation plans were restated by our third-party administrator due to a historical record keeping discrepancy they discovered in the stock valuation, transaction postings and postings of reinvested dividends.  Because the pricing of the common stock fund investment they were incorrectly tracking for participants was different than the pricing of the Associated Banc-Corp common stock participants were actually investing/transacting in, share positions have now been changed to correctly reflect the corresponding change in value following the insider's reposted transaction history with the correct Associated Banc-Corp common stock investment.  Share changes are the result of those valuation, transaction postings and dividend reinvestment corrections.  The insider had no control over the valuations or the timing of the corrections.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: Linda Van Camp  For: Richard T. Lommen</signatureName>
        <signatureDate>2007-10-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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