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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 QPUEiZyhDkd3Zt2ZHOnc1gDlzpxBHCZhTvvHhGJhQDRG/Zak1mv+z6Rm6hs6pTc4
 DiiB0iI83/QHVFG5uMaV4g==

<SEC-DOCUMENT>0001185972-04-000001.txt : 20041108
<SEC-HEADER>0001185972-04-000001.hdr.sgml : 20041108
<ACCEPTANCE-DATETIME>20041108100006
ACCESSION NUMBER:		0001185972-04-000001
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20041028
FILED AS OF DATE:		20041108
DATE AS OF CHANGE:		20041108

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LOMMEN RICHARD T
		CENTRAL INDEX KEY:			0001185972

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-31343
		FILM NUMBER:		041124361

	MAIL ADDRESS:	
		STREET 1:		PO BOX 1868
		STREET 2:		LA CROSSE
		CITY:			LA CROSSE
		STATE:			WI
		ZIP:			54601

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ASSOCIATED BANC-CORP
		CENTRAL INDEX KEY:			0000007789
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				391098068
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1200 HANSEN ROAD
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54304
		BUSINESS PHONE:		9204917015

	MAIL ADDRESS:	
		STREET 1:		1200 HANSEN ROAD
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54304

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ASSOCIATED BANK SERVICES INC
		DATE OF NAME CHANGE:	19770626
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2004-10-28</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <issuerTradingSymbol>ASBC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001185972</rptOwnerCik>
            <rptOwnerName>LOMMEN RICHARD T</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>COURTESY CORPORATION</rptOwnerStreet1>
            <rptOwnerStreet2>2700 NATIONAL DRIVE - SUITE 100</rptOwnerStreet2>
            <rptOwnerCity>ONALASKA</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>54650</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <ownerSignature>
        <signatureName>By: Linda Van Camp  For: Richard T. Lommen</signatureName>
        <signatureDate>2004-11-08</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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