-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Q+LV0SNAWDk7W2QcNkNqS9OeUiouqhFfaivgeOZ5xgWUUkhP78PQmoPsQRlFxBCt RzVvpWTOFbY8hYeTj3bH0Q== 0000950123-10-001812.txt : 20100112 0000950123-10-001812.hdr.sgml : 20100112 20100111214800 ACCESSION NUMBER: 0000950123-10-001812 CONFORMED SUBMISSION TYPE: FWP PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20100112 DATE AS OF CHANGE: 20100111 GROUP MEMBERS: ASBC CAPITAL II GROUP MEMBERS: ASBC CAPITAL III SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: ASSOCIATED BANC-CORP CENTRAL INDEX KEY: 0000007789 STANDARD INDUSTRIAL CLASSIFICATION: STATE COMMERCIAL BANKS [6022] IRS NUMBER: 391098068 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: FWP SEC ACT: 1934 Act SEC FILE NUMBER: 333-156251 FILM NUMBER: 10521408 BUSINESS ADDRESS: STREET 1: 1200 HANSEN ROAD CITY: GREEN BAY STATE: WI ZIP: 54304 BUSINESS PHONE: 920-431-8836 MAIL ADDRESS: STREET 1: 200 NORTH ADAMS STREET, MS 7829 CITY: GREEN BAY STATE: WI ZIP: 54301 FORMER COMPANY: FORMER CONFORMED NAME: ASSOCIATED BANK SERVICES INC DATE OF NAME CHANGE: 19770626 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: ASSOCIATED BANC-CORP CENTRAL INDEX KEY: 0000007789 STANDARD INDUSTRIAL CLASSIFICATION: STATE COMMERCIAL BANKS [6022] IRS NUMBER: 391098068 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: FWP BUSINESS ADDRESS: STREET 1: 1200 HANSEN ROAD CITY: GREEN BAY STATE: WI ZIP: 54304 BUSINESS PHONE: 920-431-8836 MAIL ADDRESS: STREET 1: 200 NORTH ADAMS STREET, MS 7829 CITY: GREEN BAY STATE: WI ZIP: 54301 FORMER COMPANY: FORMER CONFORMED NAME: ASSOCIATED BANK SERVICES INC DATE OF NAME CHANGE: 19770626 FWP 1 c55341fwfwp.htm FWP fwp
Filed Pursuant to Rule 433
Issuer Free Writing Prospectus dated January 11, 2010
Relating to Preliminary Prospectus Supplement dated January 11, 2010
Registration No. 333-156251
Associated Banc-Corp
The information in this issuer free writing prospectus should be read together with the preliminary prospectus supplement dated January 11, 2010, the accompanying prospectus dated December 17, 2008 and any other issuer free writing prospectus Associated Banc-Corp has filed with the Securities and Exchange Commission for the offering to which this communication relates.
     On January 11, 2010, following the release of the Company’s earnings for the quarter and year ended December 31, 2009, Standard & Poor’s Ratings Services announced a downgrade by two rating notches of the Company’s counterparty rating to “BB-/B” from “BB+/B” and by one rating notch of the counterparty rating on Associated Bank, National Association to “BB+/B” from “BBB-/A-3”, in each case with a negative outlook.
     The Company believes that this particular expected rating action will not have a material adverse effect on its business as the Company’s business plan is not reliant on the wholesale funding markets; however, as disclosed in the “Risk Factors” in the Company’s Preliminary Prospectus Supplement dated January 11, 2010, there can be no assurance that a reduction in the Company’s credit ratings will not adversely affect the Company’s liquidity and competitive position, increase its borrowing costs, limit its access to the capital markets or trigger unfavorable contractual obligations.
The issuer has filed a registration statement (including a preliminary prospectus supplement dated January 11, 2010 and an accompanying prospectus dated December 17, 2008) with the Securities and Exchange Commission (the “SEC”) for the offering to which this communication relates. Before you invest, you should read the preliminary prospectus supplement, the accompanying prospectus and the other documents the issuer has filed with the SEC for more complete information about the issuer and the offering. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus and the prospectus supplement if you request them by calling Credit Suisse Securities (USA) LLC toll free at 1-800-221-1037.

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