News Release	CONTACTS:
	Investors:
		Joe Selner, Chief Financial Officer
		920-491-7120
	Media:
		Cindy Moon-Mogush, Corporate Communications
		920-431-8034

Associated Banc-Corp declares 29-cent dividend

GREEN BAY, Wis. – October 25, 2006 – The Board of Directors of Associated Banc-Corp (Nasdaq: ASBC) today declared a regular cash dividend of 29 cents per share for the fourth quarter, representing a 7 percent increase over the fourth quarter 2005 dividend.

This makes 2006 the 36th consecutive year of increased dividends for Associated. It is the company’s 147^th consecutive cash dividend.

The dividend is payable Nov. 15 to shareholders of record as of Nov. 6.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $21 billion. Associated has more than 320 banking offices serving more than 180 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

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