Goodwill and Other Intangible Assets

White Mountains has recognized goodwill and other intangible assets at the acquisition date fair values in connection with its purchases of subsidiaries.

On May 11, 2018, White Mountains completed its acquisition of NSM, recognizing $383.0 million of goodwill and other intangible assets, reflecting acquisition date fair values. On May 18, 2018, NSM completed its acquisition of Fresh Insurance, recognizing $54.6 million of goodwill and other intangible assets, reflecting acquisition date fair values. The following tables presents the change in goodwill and other intangible assets:



	Three Months Ended September 30,
	2018											2017
Millions	Goodwill			Other intangible assets			Unallocated acquisition date fair value of intangible assets		Total Goodwill and other intangible assets			Goodwill		Other intangible assets			Total Goodwill and other intangible assets
Beginning balance	$	25.9		$	30.7		436.2		$	492.8		$	25.9	$	14.4		$	40.3
Attribution of acquisition date fair value estimates between goodwill and other intangible assets	295.3			140.9			(436.2	)	—			—		—			—
Foreign currency translation	(1.2		)	(.4		)	—		(1.6		)	—		—			—
Adjustments to reflect acquisition date fair value	1.4			—			—		1.4			—		—			—
Amortization ⁽¹⁾	—			(7.4		)	—		(7.4		)	—		(2.5		)	(2.5		)
Ending balance	$	321.4		$	163.8		—		$	485.2		$	25.9	$	11.9		$	37.8

⁽¹⁾Includes the NSM intangible assets amortization of $1.8 related to the period from May 11, 2018 through June 30, 2018 and $3.2 for the three months ended September 30, 2018.



	Nine Months Ended September 30,
	2018									2017
Millions	Goodwill			Other intangible assets			Total Goodwill and other intangible assets			Goodwill		Other intangible assets				Total Goodwill and other intangible assets
Beginning balance	$	25.9		$	36.2		$	62.1		$	25.9	$	19.3			$	45.2
Attribution of acquisition date fair value estimates between goodwill and other intangible assets	295.3			140.9			436.2			—		—				—
Foreign currency translation	(1.2		)	(.4		)	(1.6		)	—		—			—	—
Adjustments to reflect acquisition date fair value	1.4			—			1.4			—		—			—	—
Amortization	—			(12.9		)	(12.9		)	—		(7.4		)		(7.4		)
Ending balance	$	321.4		$	163.8		$	485.2		$	25.9	$	11.9			$	37.8

The following table presents the acquisition date values, accumulated amortization and net carrying values for other intangible assets and goodwill, by company as of September 30, 2018 and December 31, 2017:



$ in millions	September 30, 2018							December 31, 2017
	Acquisition date fair value		Accumulated amortization		Net carrying value			Acquisition date fair value		Accumulated amortization		Net carrying value
Goodwill:
NSM ⁽¹⁾	$	295.5	$	—	$	295.5		$	—	$	—	$	—
MediaAlpha	18.3		—		18.3			18.3		—		18.3
Buzzmove	7.6		—		7.6			7.6		—		7.6
Total goodwill	321.4		—		321.4			25.9		—		25.9

Other intangible assets:
NSM ⁽¹⁾
Customer relationships	85.5		3.6		81.9			—		—		—
Trade names	51.2		1.1		50.1			—		—		—
Information technology	3.8		.3		3.5			—		—		—
Subtotal	140.5		5.0		135.5			—		—		—

MediaAlpha
Customer relationships	26.8		4.3		22.5			26.8		2.4		24.4
Information technology	33.3		29.2		4.1			33.3		24.3		9.0
Other	9.8		8.8		1.0			9.8		7.8		2.0
Subtotal	69.9		42.3		27.6			69.9		34.5		35.4

Buzzmove
Trade names	.6		.1		.5			.6		.1		.5
Information technology	.5		.3		.2			.5		.2		.3
Subtotal	1.1		.4		.7			1.1		.3		.8

Total other intangible assets	211.5		47.7		163.8			71.0		34.8		36.2

Total goodwill and other intangible assets	$	532.9	$	47.7	485.2			$	96.9	$	34.8	62.1

Goodwill and other intangible assets attributed to non-controlling interests					(40.6		)					(21.1		)

Goodwill and other intangible assets included in White Mountains’s common shareholders’ equity					$	444.6						$	41.0

⁽¹⁾Includes the effect of foreign currency translation from the date of acquisition of $1.2 for goodwill and $0.4 for other intangible assets.