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4. Debt - Debt (Details) - USD ($)
Mar. 31, 2017
Dec. 31, 2016
Debt Disclosure [Abstract]    
Line of credit $ 47,000 $ 47,000
Note payable to distribution partner 550,000 550,000
Investor debt 371,507 371,507
Related party debt 7,352,979 6,719,979
Other notes payable 980,837 981,137
Cash draw agreements 297,628 211,076
Convertible promissory notes 58,937 71,637
Total 9,658,888 8,952,336
Less: unamortized discount and debt issuance costs (350,916) (280,555)
Debt, net of unamortized discount and debt issuance costs 9,307,972 8,671,781
Less: current portion 9,117,972 8,451,781
Debt, long-term portion $ 190,000 $ 220,000