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4. Debt - Debt (Details) - USD ($)
Dec. 31, 2016
Dec. 31, 2015
Debt Disclosure [Abstract]    
Line of credit $ 47,000 $ 47,000
Note payable to distribution partner 550,000 550,000
Investor debt 371,507 267,787
Related party debt 6,719,979 5,632,543
Other notes payable 981,137 66,786
Cash draw agreements 211,076 204,423
Convertible promissory notes 71,637 154,437
Total 8,952,336 6,922,976
Less: unamortized discount (280,555) (72,310)
Debt, net of unamortized discount 8,671,781 6,850,666
Less: current portion, net of unamortized discount 8,451,781 5,156,305
Debt, long-term portion $ 220,000 $ 1,593,003