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4. Debt - Debt (Details) - USD ($)
Sep. 30, 2016
Dec. 31, 2015
Debt Disclosure [Abstract]    
Line of credit $ 47,000 $ 47,000
Note payable to distribution partner 550,000 550,000
Investor debt 371,507 267,787
Related party debt 6,773,443 5,632,543
Other notes payable 84,230 66,786
Cash draw agreements 164,054 204,423
Convertible promissory notes 71,637 154,437
Less: unamortized discount and debt issuance costs (236,017) (173,668)
Debt, net of unamortized discount and debt issuance costs 7,825,854 6,749,308
Less: current portion 7,255,538 5,156,305
Debt, long-term portion $ 570,316 $ 1,593,003