Intangible Assets (Detail) (USD $) In Millions, unless otherwise specified	Sep. 08, 2012	Dec. 31, 2011
Indefinite-lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	$ 3,175	$ 3,220
Accumulated amortization	(1,376)	(1,332)
Amortizable Intangible Assets, net	1,799	1,888
Acquired franchise rights
Indefinite-lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	932	916
Reacquired Franchise Rights
Indefinite-lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	110	110
Brands
Indefinite-lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	1,432	1,417
Other Intangible Assets
Indefinite-lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	$ 701	$ 777