Intangible Assets (Tables)

9 Months Ended

Sep. 08, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Amortizable Intangible Assets

Intangible Assets

	9/8/2012			12/31/2011
Amortizable intangible assets, net
Acquired franchise rights	$	932		$	916
Reacquired franchise rights	110			110
Brands	1,432			1,417
Other identifiable intangibles	701			777
	3,175			3,220
Accumulated amortization	(1,376		)	(1,332		)
	$	1,799		$	1,888

Schedule Of Change In Book Value Of Nonamortizable Intangible Assets

The change in the book value of nonamortizable intangible assets is as follows:

	Balance		Acquisitions/ Divestitures			Translation and Other				Balance
	12/31/2011									9/8/2012
FLNA
Goodwill	$	311	$	—		$	7			$	318
Brands	30		—			2				32
	341		—			9				350
QFNA
Goodwill	175		—			—				175
LAF
Goodwill	793		(83		)	(17		)		693
Brands	157		109			(15		)		251
	950		26			(32		)		944
PAB
Goodwill	9,932		23			42				9,997
Reacquired franchise rights	7,342		(33		)	42				7,351
Acquired franchise rights	1,562		9			3				1,574
Brands	168		—			(17		)		151
	19,004		(1		)	70				19,073
Europe
Goodwill	4,900		78			(16		)		4,962
Reacquired franchise rights	732		—			(2		)		730
Acquired franchise rights	218		—			(5		)		213
Brands	4,178		(96		)	(21		)	(a)	4,061
	10,028		(18		)	(44		)		9,966
AMEA
Goodwill	689		(142		)	9				556
Brands	170		(24		)	2				148
	859		(166		)	11				704
Total goodwill	16,800		(124		)	25				16,701
Total reacquired franchise rights	8,074		(33		)	40				8,081
Total acquired franchise rights	1,780		9			(2		)		1,787
Total brands	4,703		(11		)	(49		)		4,643
	$	31,357	$	(159	)	$	14			$	31,212

(a)In the 12 and 36 weeks ended September 8, 2012, we recorded an impairment charge of $23 million, primarily related to our business operations in Greece.