Intangible Assets

9 Months Ended

Sep. 03, 2011

Intangible Assets


	9/3/11			12/25/10
*Amortizable intangible assets, net*
Acquired franchise rights	$	967		$	949
Reacquired franchise rights		110			110
Brands		1,538			1,463
Other identifiable intangibles		1,159			747

		3,774			3,269
Accumulated amortization		(1,348	)		(1,244	)

	$	2,426		$	2,025

The change in the book value of nonamortizable intangible assets is as follows:


	Balance 12/25/10		Acquisitions		Translation and Other		Balance 9/3/11
*FLNA*
Goodwill	$	313	$	—	$	4	$	317
Brands		31		—		1		32

		344		—		5		349


*QFNA*
Goodwill		175		—		—		175


*LAF*
Goodwill		497		18		9		524
Brands		143		—		3		146

		640		18		12		670


*PAB*
Goodwill		9,946		57		9		10,012
Reacquired franchise rights		7,283		79		25		7,387
Acquired franchise rights		1,565		—		2		1,567
Brands		182		11		3		196
Other		10		—		—		10

		18,986		147		39		19,172


*Europe*^(a)
Goodwill		3,040		1,240		240		4,520
Reacquired franchise rights		793		—		36		829
Acquired franchise rights		227		—		20		247
Brands		1,380		3,300		162		4,842

		5,440		4,540		458		10,438


*AMEA*
Goodwill		690		—		34		724
Brands		169		—		8		177

		859		—		42		901


Total goodwill		14,661		1,315		296		16,272
Total reacquired franchise rights		8,076		79		61		8,216
Total acquired franchise rights		1,792		—		22		1,814
Total brands		1,905		3,311		177		5,393
Total other		10		—		—		10

	$	26,444	$	4,705	$	556	$	31,705

(a)	Net increases in 2011 relate primarily to our acquisition of WBD.

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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