Our Significant Accounting Policies (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
Dec. 29, 2018	Dec. 30, 2017	Dec. 31, 2016
Capitalized Computer Software, Net	$ 577	$ 686
Capitalized Computer Software, Amortization	204	224	$ 214
Shipping and handling expenses	10,500	9,900	9,700
Research and development costs	680	737	760
Amount of prepaid incentive arrangements	218	262
Advertising and other marketing activities	4,200	4,100	4,200
Advertising expenses	2,600	2,400	$ 2,500
Deferred advertising costs	$ 47	$ 46

Distribution costs

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Prepaid incentive arrangements

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

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Amount of expense for amortization of capitalized computer software costs.

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The carrying amount of capitalized computer software costs net of accumulated amortization as of the balance sheet date.

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The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization.

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The total expense recognized in the period for promotion, public relations, and brand or product advertising.

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The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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