Intangible Assets Amortizable Intangible Assets, net (Detail) - USD ($) $ in Millions	Sep. 09, 2017	Dec. 31, 2016
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	$ 2,837	$ 2,732
Finite-Lived Intangible Assets, Accumulated Amortization	(1,561)	(1,495)
Amortizable Intangible Assets, net	1,276	1,237
Other Identifiable Intangibles
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	560	522
Finite-Lived Intangible Assets, Accumulated Amortization	(319)	(308)
Amortizable Intangible Assets, net	241	214
Brands
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	1,305	1,277
Finite-Lived Intangible Assets, Accumulated Amortization	(1,015)	(977)
Amortizable Intangible Assets, net	290	300
Reacquired Franchise Rights
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	107	106
Finite-Lived Intangible Assets, Accumulated Amortization	(104)	(102)
Amortizable Intangible Assets, net	3	4
Acquired Franchise Rights
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	865	827
Finite-Lived Intangible Assets, Accumulated Amortization	(123)	(108)
Amortizable Intangible Assets, net	$ 742	$ 719