Our Significant Accounting Policies (Narrative) (Details) (USD $)	12 Months Ended
	Dec. 28, 2013	Dec. 29, 2012	Dec. 31, 2011
Accounting Policies [Abstract]
Capitalized Computer Software, Amortization	$ 197,000,000	$ 196,000,000	$ 156,000,000
Sales Allowances, Goods	34,700,000,000	34,700,000,000	34,600,000,000
Shipping and handling expenses	9,400,000,000	9,100,000,000	9,200,000,000
Research and development costs	665,000,000	552,000,000	525,000,000
Amount of prepaid incentive arrangements	410,000,000	335,000,000
Advertising and other marketing activities	3,900,000,000	3,700,000,000	3,500,000,000
Advertising expenses	2,400,000,000	2,200,000,000	1,900,000,000
Deferred advertising costs	68,000,000	88,000,000
Capitalized Computer Software, Net	$ 1,100,000,000	$ 1,100,000,000