Intangible Assets Amortizable Intangible Assets, net (Detail) (USD $) In Millions, unless otherwise specified	Sep. 07, 2013	Dec. 29, 2012
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	$ 3,085	$ 3,199
Finite-Lived Intangible Assets, Accumulated Amortization	(1,423)	(1,418)
Amortizable Intangible Assets, net	1,662	1,781
Acquired franchise rights
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	910	931
Finite-Lived Intangible Assets, Accumulated Amortization	(78)	(67)
Amortizable Intangible Assets, net	832	864
Reacquired Franchise Rights
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	108	110
Finite-Lived Intangible Assets, Accumulated Amortization	(80)	(68)
Amortizable Intangible Assets, net	28	42
Brands
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	1,392	1,422
Finite-Lived Intangible Assets, Accumulated Amortization	(981)	(980)
Amortizable Intangible Assets, net	411	442
Other Identifiable Intangibles
Acquired Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets, Gross	675	736
Finite-Lived Intangible Assets, Accumulated Amortization	(284)	(303)
Amortizable Intangible Assets, net	$ 391	$ 433