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Intangible Assets Amortizable Intangible Assets, net (Detail) (USD $)
In Millions, unless otherwise specified
Mar. 23, 2013
Dec. 29, 2012
Acquired Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Assets, Gross $ 3,177 $ 3,199
Finite-Lived Intangible Assets, Accumulated Amortization (1,428) (1,418)
Amortizable Intangible Assets, net 1,749 1,781
Acquired Franchise Rights [Member]
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Assets, Gross 923 931
Finite-Lived Intangible Assets, Accumulated Amortization (71) (67)
Amortizable Intangible Assets, net 852 864
Reacquired Franchise Rights
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Assets, Gross 110 110
Finite-Lived Intangible Assets, Accumulated Amortization (72) (68)
Amortizable Intangible Assets, net 38 42
Brands
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Assets, Gross 1,411 1,422
Finite-Lived Intangible Assets, Accumulated Amortization (978) (980)
Amortizable Intangible Assets, net 433 442
Other Identifiable Intangibles [Member]
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Assets, Gross 733 736
Finite-Lived Intangible Assets, Accumulated Amortization (307) (303)
Amortizable Intangible Assets, net $ 426 $ 433