19.

Segments

Autodesk reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Autodesk has four reportable segments: Platform Solutions and Emerging Business (“PSEB”), Architecture, Engineering and Construction (“AEC”), Manufacturing (“MFG”) and Media and Entertainment (“M&E”). Autodesk has no material inter-segment revenue.

The PSEB, AEC and MFG segments derive revenue from the sale of licenses for software products and services to customers who design, build, manage or own building, manufacturing and infrastructure projects. Our M&E segment derives revenue from the sale of products to creative professionals, post-production facilities and broadcasters for a variety of applications, including feature films, television programs, commercials, music and corporate videos, interactive game production, web design and interactive web streaming.

PSEB includes Autodesk’s design product, AutoCAD. Autodesk’s AutoCAD product is a platform product that underpins the Company’s design product offerings for the industries it serves. For example, AEC and MFG offer tailored versions of AutoCAD software for the industries they serve. Autodesk’s AutoCAD product also provides a platform for Autodesk’s developer partners to build custom solutions for a range of diverse design-oriented markets. PSEB’s revenue primarily includes revenue from sales of licenses of Autodesk’s design products, AutoCAD and AutoCAD LT, as well as the Autodesk Design Suite and many other design products.

AEC software products help to improve the way building, civil infrastructure, process plant and construction projects are designed, built and managed. A broad portfolio of solutions enables greater efficiency, accuracy and sustainability across the entire project lifecycle. Autodesk AEC solutions include advanced technology for building information modeling (“BIM”), AutoCAD-based design and documentation productivity software, sustainable design analysis applications, and collaborative project management solutions. BIM, an integrated process for building and infrastructure design, analysis, documentation and construction, uses consistent, coordination information to improve communication and collaboration between the extended project team. AEC provides a comprehensive portfolio of BIM solutions that help customers deliver projects faster and more economically, while minimizing environmental impact. AEC’s revenue primarily includes revenue from the sales of licenses of Autodesk Revit family suites, AutoCAD Civil 3D, AutoCAD Architecture and AutoCAD Map 3D products.

MFG provides the manufacturers in automotive and transportation, industrial machinery, consumer products and building products with comprehensive digital prototyping solutions that bring together design data from all phases of the product development process to develop a single digital model created in Autodesk Inventor software. Autodesk’s solutions for digital prototyping enable a broad group of manufacturers to realize benefits with minimal disruption to existing workflows. MFG’s revenue primarily includes revenue from the sales of licenses of Autodesk Inventor family suites, AutoCAD Mechanical and Autodesk Moldflow products.

M&E is comprised of two product groups: Animation, including design visualization, and Creative Finishing. Animation products, such as Autodesk 3ds Max, Autodesk Maya and the Autodesk Entertainment Creation Suite, provide tools for digital sculpting, modeling, animation, effects, rendering and compositing, for design visualization, visual effects and games production. Creative Finishing products provide editing, finishing and visual effects design and color grading.

All of Autodesk’s reportable segments distribute their respective products primarily through authorized resellers and distributors and, to a lesser extent, through direct sales to end-users. The accounting policies of the reportable segments are the same as those described in Note 1, “Business and Summary of Significant Accounting Policies” of our 2011 Annual Report on Form 10-K. Autodesk evaluates each segment’s performance on the basis of gross profit. Autodesk currently does not separately accumulate and report asset information by segment, except for goodwill, which is disclosed in Note 12, “Goodwill.”

Information concerning the operations of Autodesk’s reportable segments is as follows:


	Three Months Ended July 31,						Six Months Ended July 31,
	2011			2010			2011			2010
Net revenue:
Platform Solutions and Emerging Business	$	198.5		$	177.5		$	409.0		$	361.3
Architecture, Engineering and Construction		157.9			133.1			299.3			269.9
Manufacturing		135.8			112.7			259.0			220.6
Media and Entertainment		54.1			49.5			107.3			95.6

	$	546.3		$	472.8		$	1,074.6		$	947.4

Gross profit:
Platform Solutions and Emerging Business	$	187.2		$	168.0		$	385.8		$	341.5
Architecture, Engineering and Construction		143.3			121.6			271.3			244.3
Manufacturing		124.4			105.1			237.6			205.0
Media and Entertainment		43.5			38.0			86.4			73.7
Unallocated ⁽¹⁾		(9.5	)		(8.3	)		(18.5	)		(16.8	)

	$	488.9		$	424.4		$	962.6		$	847.7

⁽¹⁾	Unallocated amounts primarily relate to corporate expenses and other costs and expenses that are managed outside the reportable segments, including stock-based compensation expense.

Information regarding Autodesk’s operations by geographic area is as follows:


	Three Months Ended July 31,				Six Months Ended July 31,
	2011		2010		2011		2010
Net revenue:
Americas
U.S.	$	151.4	$	136.1	$	294.9	$	266.6
Other Americas		39.7		32.3		77.6		63.0

Total Americas		191.1		168.4		372.5		329.6

Europe, Middle East and Africa		211.9		188.8		426.9		387.4

Asia Pacific
Japan		58.2		46.6		118.9		100.2
Other Asia Pacific		85.1		69.0		156.3		130.2

Total Asia Pacific		143.3		115.6		275.2		230.4

Total net revenue	$	546.3	$	472.8	$	1,074.6	$	947.4