EXHIBIT 99

NEWS RELEASE

FOR FURTHER INFORMATION, CONTACT:

David G. Kreher                     Fred Nielson              Al Palombo
Chief Operating Officer             Investor Relations        Cameron Associates
(636) 537-9715                      (636) 537-9715            212-554-5488

                      Reliv International Declares Dividend

FOR IMMEDIATE RELEASE

CHESTERFIELD, MO, November 4, 2004 -- Reliv International, Inc. (Nasdaq/NM -
RELV), an international manufacturer and network marketer of nutritional
supplements and other food technology products, today announced that the Board
of Directors has declared a dividend of Three and One Half Cents ($0.035) per
share to all holders of record as of November 15, 2004, to be paid on or about
November 29, 2004.

"This dividend is the second in a program adopted by our Board of Directors to
make regular distributions to our shareholders." reported Robert L. Montgomery,
Chief Executive Officer of Reliv. "The intent of the program is to distribute a
portion of Reliv's income to our shareholders on a semi-annual basis. On the
basis of our recent results, we are pleased to declare this dividend, which is a
16.7% increase over the dividend of Three Cents ($0.03) per share declared last
May."

The declaration of future dividends will be determined by the Board of Directors
from time to time taking into account the results of operations, conditions,
financial requirements of the Company and other factors. The Board of Directors
may change the amount and timing of dividend distributions, in their discretion.

Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods and sports drink mixes.
Its proprietary product lines include an extensive line of soy-based products.
Reliv International's common stock trades on The Nasdaq Stock Market(R) under
the symbol RELV.

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NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Editors and investors are cautioned that
forward-looking statements involve risk and uncertainties that may affect the
Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors discussed in the
Company's filings with the SEC on forms 10-K and 10-Q.


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