Goodwill

Goodwill activity was as follows:




(In thousands)	2014		2013
Beginning Balance	$	73,968	$	2,329
Additions due to 2013 Acquisitions	373		71,639
Ending Balance	$	74,341	$	73,968

Goodwill increased $71.6 million during 2013 due to the completion of the 2013 Acquisitions. During the fourth quarter of 2013, we remeasured our estimate of goodwill regarding one of our 2013 Acquisitions to reflect our updated assessment of our ability to utilize acquired net operating loss carryforwards. Utilization of the net operating loss carryforwards acquired may be subject to an annual limitation due to the ownership change limitations provided by the Internal Revenue Code of 1986, as amended (the “Internal Revenue Code”), and similar state provisions. During the fourth quarter of 2013, we performed an Internal Revenue Code Section 382 study on the historical net operating loss carryforwards of the acquired entity as of the acquisition date. As a result, we revised our purchase price allocation, which resulted in a $17.3 million increase in our deferred tax asset balance for these historical net operating loss carryforwards with a corresponding decrease to Goodwill.

Goodwill increased $0.4 million during the year ended December 31, 2014 due to a revision in the historical net operating loss carryforwards for one of our 2013 Acquisitions.

Goodwill is tested for impairment annually during the fourth quarter unless a triggering event requires an expedited analysis. In the fourth quarter of 2014 and 2013, we performed a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. In assessing the qualitative factors, we considered the impact of these key factors: change in industry and competitive environment, market capitalization, stock price, earnings multiples, changes in forecasted operating results and comparing actual results to projections, gross margin and cash flow from operating activities. Based on the impairment review performed during the fourth quarter of 2014 and 2013, there were no impairment indicators associated with Goodwill in either 2014 or 2013. As such, we did not perform the two-step goodwill impairment test.