0001246360-12-003135.txt : 20120719 0001246360-12-003135.hdr.sgml : 20120719 20120719151009 ACCESSION NUMBER: 0001246360-12-003135 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120718 FILED AS OF DATE: 20120719 DATE AS OF CHANGE: 20120719 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LOVELESS KEITH CENTRAL INDEX KEY: 0001188828 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-08957 FILM NUMBER: 12969925 MAIL ADDRESS: STREET 1: ALASKA AIR GROUP STREET 2: 19300 PACIFIC HIGHWAY SOUTH CITY: SEATTLE STATE: WA ZIP: 98188 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ALASKA AIR GROUP, INC. CENTRAL INDEX KEY: 0000766421 STANDARD INDUSTRIAL CLASSIFICATION: AIR TRANSPORTATION, SCHEDULED [4512] IRS NUMBER: 911292054 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 19300 INTERNATIONAL BOULEVARD CITY: SEATTLE STATE: WA ZIP: 98188 BUSINESS PHONE: 206-392-5040 MAIL ADDRESS: STREET 1: 19300 INTERNATIONAL BOULEVARD CITY: SEATTLE STATE: WA ZIP: 98188 FORMER COMPANY: FORMER CONFORMED NAME: ALASKA AIR GROUP INC DATE OF NAME CHANGE: 19920703 4 1 form.xml PRIMARY DOCUMENT X0306 4 2012-07-18 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188828 LOVELESS KEITH 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false VP/LEGAL & GENERAL COUNSEL COMMON STOCK ESPP 2220 D RESTRICTED STOCK UNIT 1280 D COMMON STOCK 401(K) 228 I ESOP TRUST COMMON STOCK 2012-07-18 4 M false 1762 13.78 A 22320 D COMMON STOCK 2012-07-18 4 S false 1762 38 D 20558 D EMPLOYEE STOCK OPTION (RT TO BUY) 13.78 2012-07-18 4 M false 1762 0 D 2010-01-29 2019-01-29 COMMON STOCK 1762 9576 D SHARES HELD IN THE ALASKA AIR GROUP EMPLOYEE STOCK PURCHASE PLAN (ESPP) AS OF DECEMBER 31, 2011. STOCK UNITS AWARDED UNDER THE 2008 PERFORMANCE INCENTIVE PLAN; NOT YET VESTED BUT NO LONGER SUBJECT TO FORFEITURE. SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF DECEMBER 31, 2011. SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. LOVELESS ON 03/19/2012. /s/ Jeanne Gammon Attorney-in-Fact for Keith Loveless 2012-07-19