EXHIBIT 23.1

INDEPENDENT AUDITORS' CONSENT

We consent to the use in this Amendment No. 1 to Registration Statement No.
333-107177 of Alaska Air Group, Inc. on Form S-1 of our report dated March 10,
2003 (which report expresses an unqualified opinion and includes an explanatory
paragraph regarding the change in the methods of accounting for goodwill and for
the deferral of revenue on miles sold under the mileage plan, both discussed in
Note 15 to the consolidated financial statements), appearing in the Prospectus,
which is part of this Registration Statement.

We also consent to the reference to us under the heading "Experts" in such
Prospectus.

Seattle, Washington
September 22, 2003