ALK 10-K 12/31/12 EX 23.1

We consent to the incorporation by reference in the registration statements (Nos. 333-92252, 333-117725, 333-151743, 333-168293 and 333-176051) on Form S-8 of Alaska Air Group, Inc. of our reports dated February 14, 2013 with respect to the consolidated balance sheets of Alaska Air Group, Inc. as of December 31, 2012 and 2011, and the related consolidated statements of operations, comprehensive operations, shareholders' equity, and cash flows for each of the years in the three‑year period ended December 31, 2012, and the effectiveness of internal control over financial reporting as of December 31, 2012, which reports appear in the December 31, 2012 annual report on Form 10-K of Alaska Air Group, Inc.