Contingencies (Types And Number Of Cases) (Details)	Oct. 24, 2011		Oct. 25, 2010		Oct. 26, 2009
Individual Smoking And Health Cases [Member]
Number of cases pending	79	[1]	85	[1]	93	[1]
Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Number of cases pending	7	[2]	9	[2]	8	[2]
Health Care Cost Recovery Actions [Member]
Number of cases pending	2		3		3
Lights/Ultra Lights Class Actions [Member]
Number of cases pending	18		29		33
Tobacco Price Cases [Member]
Number of cases pending	1		1		2

[1] Does not include 2,585 cases brought by flight attendants seeking compensatory damages for personal injuries allegedly caused by exposure to environmental tobacco smoke ("ETS"). The flight attendants allege that they are members of an ETS smoking and health class action, which was settled in 1997 (Broin). The terms of the court-approved settlement in that case allow class members to file individual lawsuits seeking compensatory damages, but prohibit them from seeking punitive damages. Certain Broin plaintiffs have filed a motion seeking approximately $50 million in sanctions for alleged interference by R.J. Reynolds Tobacco Company ("R.J. Reynolds") and PM USA with Lorillard, Inc.'s acceptance of offers of settlement in the Broin progeny cases. In May 2011, the trial court denied this motion. Plaintiffs have appealed. Also, does not include approximately 6,572 individual smoking and health cases (3,322 state court cases and 3,250 federal court cases) brought by or on behalf of approximately 8,152 plaintiffs in Florida (4,901 state court plaintiffs and 3,251 federal court plaintiffs) following the decertification of the Engle case discussed below. It is possible that some of these cases are duplicates and that additional cases have been filed but not yet recorded on the courts' dockets.

[2] Includes as one case the 613 civil actions (of which 352 are actions against PM USA) that are proposed to be tried in a single proceeding in West Virginia (In re: Tobacco Litigation). The West Virginia Supreme Court of Appeals has ruled that the United States Constitution does not preclude a trial in two phases in this case. Under the current trial plan, issues related to defendants' conduct and plaintiffs' entitlement to punitive damages would be determined in the first phase. The second phase would consist of individual trials to determine liability, if any, as well as compensatory and punitive damages, if any. Trial in the case began on October 19, 2011.