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Asset Impairment, Exit, Implementation and Integration Costs (Narrative) (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Asset impairment and exit costs $ 1,000,000 $ 20,000,000 $ 3,000,000 $ 25,000,000
Integration costs   4,000,000   13,000,000
Implementation costs   25,000,000 0 49,000,000
Cigarettes [Member]
       
Asset impairment and exit costs 1,000,000   3,000,000  
Smokeless Products [Member]
       
Integration costs 2,000,000   2,000,000  
Manufacturing Optimization Program [Member]
       
Total pre-tax charges expected to be incurred     800,000,000  
Employee separation costs     325,000,000  
Charges inception to date     827,000,000  
Manufacturing Optimization Program [Member] | Accelerated Depreciation [Member]
       
Accelerated depreciation     275,000,000  
Manufacturing Optimization Program [Member] | Other Charges [Member]
       
Other charges     $ 200,000,000