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Goodwill and Other Intangible Assets, net (Narrative) (Details) - USD ($)
3 Months Ended 12 Months Ended
Dec. 31, 2019
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]        
Amortization of intangibles   $ 44,000,000 $ 38,000,000 $ 21,000,000
Indefinite-lived intangible assets reclassified to definite-lived   170,000,000    
Estimated future amortization, year 1 $ 70,000,000 70,000,000    
Estimated future amortization, year 2 70,000,000 70,000,000    
Estimated future amortization, year 3 70,000,000 70,000,000    
Estimated future amortization, year 4 70,000,000 70,000,000    
Estimated future amortization, year 5 70,000,000 70,000,000    
Goodwill impairment   74,000,000 111,000,000  
Accumulated goodwill impairment charges 185,000,000 185,000,000 111,000,000  
Impairment of intangible assets (excluding goodwill)     44,000,000  
Impairment charges       $ 0
Trademarks [Member]        
Finite-Lived Intangible Assets [Line Items]        
Impairment charges     $ 54,000,000  
UST Litigation [Member]        
Finite-Lived Intangible Assets [Line Items]        
Indefinite-lived trademarks 9,000,000,000.0 9,000,000,000.0    
Middleton [Member]        
Finite-Lived Intangible Assets [Line Items]        
Indefinite-lived trademarks 2,600,000,000 2,600,000,000    
Smokeable Products [Member]        
Finite-Lived Intangible Assets [Line Items]        
Definite-lived intangible assets reclassified from indefinite-lived $ 170,000,000      
Wine [Member]        
Finite-Lived Intangible Assets [Line Items]        
Goodwill impairment   $ 74,000,000    
Weighted Average [Member] | Definite-Lived Intangible Assets [Member]        
Finite-Lived Intangible Assets [Line Items]        
Definite-lived intangible assets amortization period, weighted average, in years   20 years