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Asset Impairment, Exit and Implementation Costs (Narrative) (Details) - USD ($)
1 Months Ended 12 Months Ended 27 Months Ended 36 Months Ended
Dec. 31, 2018
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2018
Dec. 31, 2018
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   $ 450,000,000 $ 77,000,000 $ 173,000,000    
Payments for restructuring   32,000,000 71,000,000      
Refocus of Innovative Product Efforts [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   272,000,000        
Refocus of Innovative Product Efforts [Member] | Asset Impairment and Exit Costs [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   209,000,000        
Refocus of Innovative Product Efforts [Member] | Other Restructuring [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   63,000,000        
Cost Reduction Program [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs $ 121,000,000 121,000,000        
Restructuring and related costs, expected savings 575,000,000          
Expected restructuring related costs 210,000,000 210,000,000     $ 210,000,000 $ 210,000,000
Payments for restructuring   0        
Cost Reduction Program [Member] | Corporate, Non-Segment [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   3,000,000        
Cost Reduction Program [Member] | Smokeable Products [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   86,000,000        
Cost Reduction Program [Member] | Smokeless Products [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   14,000,000        
Cost Reduction Program [Member] | All Other [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   18,000,000        
Cost Reduction Program [Member] | Other Restructuring [Member]            
Restructuring Cost and Reserve [Line Items]            
Expected restructuring related costs 50,000,000 50,000,000     50,000,000 50,000,000
Cost Reduction Program [Member] | Employee Severance [Member]            
Restructuring Cost and Reserve [Line Items]            
Expected restructuring related costs 160,000,000 160,000,000     160,000,000 160,000,000
Facility Consolidation [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs   6,000,000 78,000,000 71,000,000    
Restructuring and related cost, cost incurred to date 155,000,000 155,000,000     155,000,000 155,000,000
Payments for restructuring   34,000,000     97,000,000  
Facility Consolidation [Member] | Other Restructuring [Member]            
Restructuring Cost and Reserve [Line Items]            
Expected restructuring related costs 60,000,000 60,000,000     60,000,000 60,000,000
Facility Consolidation [Member] | Accelerated Depreciation And Asset Impairment [Member]            
Restructuring Cost and Reserve [Line Items]            
Restructuring and related cost, cost incurred to date 55,000,000 55,000,000     55,000,000 55,000,000
Facility Consolidation [Member] | Employee Severance [Member]            
Restructuring Cost and Reserve [Line Items]            
Expected restructuring related costs $ 40,000,000 $ 40,000,000     $ 40,000,000 40,000,000
Productivity Initiative [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs       132,000,000    
Payments for restructuring     $ 32,000,000     $ 106,000,000
Productivity Initiative [Member] | Other Restructuring [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs       15,000,000    
Productivity Initiative [Member] | Employee Severance [Member]            
Restructuring Cost and Reserve [Line Items]            
Asset impairment, exit costs and implementation costs       $ 117,000,000