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Contingencies (Schedule Of Pending Cases) (Details)
Apr. 25, 2016
case
phase
plantiff
trial
Apr. 20, 2015
case
Apr. 21, 2014
case
Individual Smoking And Health Cases [Member]      
Loss Contingencies [Line Items]      
Number of cases pending   64 70
Individual Smoking And Health Cases [Member] | Subsequent Event [Member]      
Loss Contingencies [Line Items]      
Number of cases pending 62    
ETS Smoking and Health Case, Flight Attendants [Member] | Subsequent Event [Member]      
Loss Contingencies [Line Items]      
Cases excluded 2,498    
Smoking And Health Class Actions And Aggregated Claims Litigation [Member]      
Loss Contingencies [Line Items]      
Number of cases pending   5 6
Smoking And Health Class Actions And Aggregated Claims Litigation [Member] | Subsequent Event [Member]      
Loss Contingencies [Line Items]      
Number of cases pending 5    
Smoking And Health Class Actions And Aggregated Claims Litigation [Member] | Subsequent Event [Member] | Pending Litigation [Member] | WEST VIRGINIA      
Loss Contingencies [Line Items]      
Number of civil actions 600    
Number of plaintiffs | plantiff 30    
Number of consolidated trials | trial 6    
Number of plaintiffs per group | plantiff 5    
Smoking And Health Class Actions And Aggregated Claims Litigation [Member] | Subsequent Event [Member] | Pending Litigation [Member] | WEST VIRGINIA | PM USA [Member]      
Loss Contingencies [Line Items]      
Number of civil actions 344    
Number of trial phases | phase 2    
Health Care Cost Recovery Actions [Member]      
Loss Contingencies [Line Items]      
Number of cases pending   1 1
Health Care Cost Recovery Actions [Member] | Subsequent Event [Member]      
Loss Contingencies [Line Items]      
Number of cases pending 1    
Lights Ultra Lights Class Actions [Member]      
Loss Contingencies [Line Items]      
Number of cases pending   12 15
Lights Ultra Lights Class Actions [Member] | Subsequent Event [Member]      
Loss Contingencies [Line Items]      
Number of cases pending 11