Contingencies (Schedule Of Pending Cases) (Details)	Oct. 26, 2015 cases trial phase plantiff	Oct. 27, 2014 cases	Oct. 21, 2013 cases
Individual Smoking And Health Cases [Member]
Loss Contingencies [Line Items]
Number of cases pending		67	68
Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Loss Contingencies [Line Items]
Number of cases pending		5	6
Health Care Cost Recovery Actions [Member]
Loss Contingencies [Line Items]
Number of cases pending		1	1
Lights Ultra Lights Class Actions [Member]
Loss Contingencies [Line Items]
Number of cases pending		13	15
Subsequent Event [Member] | Individual Smoking And Health Cases [Member]
Loss Contingencies [Line Items]
Number of cases pending	65
Subsequent Event [Member] | ETS Smoking and Health Case, Flight Attendants [Member]
Loss Contingencies [Line Items]
Cases excluded	2,538
Subsequent Event [Member] | Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Loss Contingencies [Line Items]
Number of cases pending	5
Subsequent Event [Member] | Health Care Cost Recovery Actions [Member]
Loss Contingencies [Line Items]
Number of cases pending	1
Subsequent Event [Member] | Lights Ultra Lights Class Actions [Member]
Loss Contingencies [Line Items]
Number of cases pending	12
WEST VIRGINIA | Subsequent Event [Member] | Pending Litigation [Member] | Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Loss Contingencies [Line Items]
Number of civil actions	600
Number of plaintiffs | plantiff	30
Number of consolidated trials | trial	6
Number of plaintiffs per group | plantiff	5
Unscheduled trials | trial	5
WEST VIRGINIA | PM USA [Member] | Subsequent Event [Member] | Pending Litigation [Member] | Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Loss Contingencies [Line Items]
Number of civil actions	344
Number of trial phases | phase	2