Contingencies (Schedule Of Pending Cases) (Details)	Jul. 22, 2013	Jul. 23, 2012	Jul. 25, 2011
Individual Smoking And Health Cases [Member]
Loss Contingencies [Line Items]
Number of Cases Pending	73	78	81
Smoking And Health Class Actions And Aggregated Claims Litigation [Member]
Loss Contingencies [Line Items]
Number of Cases Pending	6	7	8
Health Care Cost Recovery Actions [Member]
Loss Contingencies [Line Items]
Number of Cases Pending	1	1	2
Lights/Ultra Lights Class Actions [Member]
Loss Contingencies [Line Items]
Number of Cases Pending	15	16	19