Segment Reporting (Segment Data Schedule) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Segment Reporting Information [Line Items]
Net Revenue	$ 5,528	$ 5,647
Amortization of Intangibles	(5)	(5)
General corporate expenses	(55)	(51)
Corporate asset impairment and exit costs	0	21
Operating Income (Loss)	2,152	1,642
Interest and other debt expense, net	(261)	(293)
Earnings from equity investment in SABMiller	256	520
Earnings before income taxes	2,147	1,869
Smokeable Products [Member]
Segment Reporting Information [Line Items]
Net Revenue	4,968	5,100
Operating Companies Income (Loss)	1,920	1,439
Smokeless Products [Member]
Segment Reporting Information [Line Items]
Net Revenue	390	380
Operating Companies Income (Loss)	222	192
Wine [Member]
Segment Reporting Information [Line Items]
Net Revenue	126	113
Operating Companies Income (Loss)	20	15
All Other [Member]
Segment Reporting Information [Line Items]
Net Revenue	44	54
Operating Companies Income (Loss)	$ 50	$ 52