Segment Reporting (Schedule Of Depreciation Expense And Capital Expenditures Of Segments) (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Segment Reporting Information [Line Items]
Depreciation expense	$ 205	$ 233	$ 256
Capital expenditures	124	105	168
Smokeable Products [Member]
Segment Reporting Information [Line Items]
Depreciation expense	125	145	167
Capital expenditures	48	46	70
Smokeless Products [Member]
Segment Reporting Information [Line Items]
Depreciation expense	26	31	32
Capital expenditures	36	24	19
Wine [Member]
Segment Reporting Information [Line Items]
Depreciation expense	27	25	23
Capital expenditures	30	25	22
Corporate [Member]
Segment Reporting Information [Line Items]
Depreciation expense	27	32	34
Capital expenditures	$ 10	$ 10	$ 57