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SUPPLEMENT TO THE PROXY MATERIALS FOR 2018 ANNUAL MEETING OF SHAREHOLDERS | |
• | Say-on-Pay and shareholder engagement to clarify what we heard from our investors and what our Compensation Committee did in response; |
• | Cliffs' annual incentive program to clarify the metrics chosen and their importance to Cliffs and our shareholders; and |
• | the Chief Executive Officer's (the "CEO") total compensation in relation to our CEO's importance to Cliffs and information relating to his 2017 special retention award. |
YOUR VOTE IS IMPORTANT. YOU MAY VOTE BY MAILING THE PROXY CARD, BY TELEPHONE, BY INTERNET, OR BY BALLOT IN PERSON AT THE 2018 ANNUAL MEETING. |
We began mailing a Notice of Internet Availability of Proxy Materials, on or about March 12, 2018, to all shareholders entitled to vote, except shareholders who already had requested a printed copy of our proxy materials, to whom we began mailing proxy materials (including a proxy card) on or about March 12, 2018. The definitive proxy statement and Cliffs’ 2017 Annual Report for the 2017 fiscal year are available at www.proxyvote.com. These materials also are available on Cliffs’ Investor Relations website at www.clevelandcliffs.com/investors under “Financial Information." If your shares are not registered in your own name, please follow the voting instructions from your bank, broker, trustee, nominee or other shareholder of record to vote your shares and, if you would like to attend the 2018 Annual Meeting, please bring evidence of your share ownership with you. You should be able to obtain evidence of your share ownership from the bank, broker, trustee, nominee or other shareholder of record that holds the shares on your behalf. |
2017 SAY-ON-PAY VOTE AND SHAREHOLDER ENGAGEMENT | |
WHAT WE HEARD... | HOW WE RESPONDED... | |
Shareholders wanted more information on how and why annual incentive targets were established with an emphasis on our strategic initiatives. In addition, they wanted more clarity about the weighting of the various metrics. | We have expanded our discussion of the annual incentive program including showing the weighting of the three key metrics: Adjusted EBITDA, safety and strategic initiatives measures. We also added more detail to the discussion of our business results in order to provide context for the Compensation Committee’s decisions. | |
Shareholders wanted more information on one-time grants with more explanation of why we believe such grants are necessary. | We have expanded our discussion of one-time grants including the retention grant provided to our CEO due to the expiration and partial forfeiture of his 2014 new-hire award. Despite this special retention grant, one-time grants are generally not the Compensation Committee’s preferred method of compensation. | |
Some shareholders inquired about sustainability metrics including health and environmental. | As a mining company, sustainability is core to our business. As such, and as described below, sustainability metrics have been embedded in our incentive program design in both the safety scorecard and the strategic initiatives. Furthermore, our Board reviews our annual progress on these metrics on a stand-alone basis. |
CHANGES MADE BY THE COMPENSATION COMMITTEE TO THE COMPENSATION PROGRAM | |
• | modified our compensation comparator peer group; |
• | returned to a normal three-year performance period for our long-term incentive program; |
• | increased allocation of at-risk performance awards from 50% to 67% for our long-term incentive program; |
• | set a significantly higher Adjusted EBITDA target to reflect better operational performance; and |
• | eliminated the use of duplicative metrics for short-term and long-term awards. |
ANNUAL INCENTIVE PROGRAM | |
2017 EMPI | |||||||
EMPI Plan Performance Metric | Threshold 50% | Target 100% | Maximum 200% | Weighting (%) | 2017 Actual | 2017 Funding (%) | |
Adjusted EBITDA (USD $ in millions) | $350 | $500 | $650 | 40.0 | $504.90 | 41.31 | |
Safety Scorecard | 150-175 | 176-249 | 250+ | 10.0 | 267.5 | 20.00 | |
Strategic Initiatives: | ---- | ---- | ---- | 50.0 | Exceeded | 100.00 | |
▪ Refinancing of Capital Structure | |||||||
▪ Complete DRI / HBI Bankable Feasibility Study | |||||||
▪ Successful Commercialization of Mustang Pellets | |||||||
▪ Protect & Enhance U.S. Iron Ore Business | |||||||
▪ Retention of Key Talent | |||||||
▪ Any Initiatives the Compensation Committee Deems Significant to Advancing the Company | |||||||
Total | 100.0 | 161.31 |
• | We believe the use of Adjusted EBITDA allows management and investors to focus on our ability to service our debt, illustrates how the business and each operating segment is performing and assists management and investors in their analysis and forecasting as this measure approximates the cash flows associated with operational earnings. |
• | As a top level performance metric, the EMPI Plan included a minimum Adjusted EBITDA condition, which meant that no amounts were payable under our EMPI Plan if our Adjusted EBITDA had been less than $100 million. |
• | Cliffs delivered above target Adjusted EBITDA performance while operating in a safe manner. |
• | The safety scorecard assigns points and measures specific criteria regarding total reportable incident rates (including number of injuries), proactive initiatives, and sustaining safety performance and permission to operate (which incorporates safety, industrial hygiene, environmental and product quality measures) at our mining operations. Sustainability is core to our business and closely related to safety. Due to that relationship, while this metric is not specifically identified as a "sustainability" metric, in reality sustainability is embedded in our safety scorecard and in a number of our strategic initiatives. |
• | Cliffs' safety performance for 2017 exceeded the maximum metric. |
• | The 2017 strategic initiatives were recommended by management, vetted with the Compensation Committee and accepted by the full Board. |
• | The strategic initiatives were chosen to evaluate activities that helped strengthen the long-term viability of Cliffs, which activities are not easily captured or attainable within the Adjusted EBITDA metric. Collectively, these initiatives accounted for 50% of the total short-term incentive because they were so critical to the overall future success of Cliffs and its shareholders. |
• | The strategic initiatives chosen by the Compensation Committee in 2017 were: |
Refinancing of our capital structure | |
ü | We established a goal at the beginning of 2017 to aggressively reduce debt and optimize our capital structure. We finished the year with net debt of $1.3 billion down from $1.8 billion, nearly the lowest level in over 6 years, along with a vastly extended maturity profile. We lowered our average cost of debt to 5%, compared to the 6.8% at the end of 2016. Our full-year 2018 interest expense is expected to be approximately $130 million, down from the peak of approximately $230 million less than two years ago. |
Completing a direct-reduced iron ("DRI") and hot briquetted iron ("HBI") bankable feasibility study | |
ü | By 2020, we expect to be the sole producer of HBI in the Great Lakes region with the development of our first production plant in Toledo, Ohio. In 2017, we completed the significant step of raising capital and fully funding the $700 million needed for the HBI project. With the capital structure in place to support our future growth, the focus in 2018 will be on execution of the project. The ground clearing and foundation development are underway, with remaining construction commencing shortly. In addition, in 2018, approximately $50 million will be spent on upgrades at the Northshore plant to enable it to produce significantly increased levels of DR-grade pellets that could be sold commercially or used as feedstock for the HBI production plant. |
Successfully commercializing Mustang pellets and protecting and enhancing our U.S. Iron Ore business | |
ü | In May 2017, we began production of a specialized, super-flux pellet called "Mustang" at our United Taconite mine in Minnesota. This premium iron ore pellet, which replaces a fluxed pellet previously produced at our Empire mine, is highly coveted by our blast furnace clients for its unique technical characteristics and performance. |
Retaining Cliffs' key talent and other initiatives the Compensation Committee deemed significant to advance the Company | |
ü | In 2017, we took significant initiatives to improve our compensation program and provide performance-based incentives for retaining key talent in order to ensure the success of Cliffs' strategic goals. During 2017, we had near-zero turnover. |
ü | The Compensation Committee chose not to exercise its discretion to change or add to the initiatives that were established in the beginning of 2017. |
CEO TOTAL COMPENSATION | |
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