Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statement on Forms S-8 (No. 333-53114, 333-145272, 333-153044 and 333-161810) of Popular, Inc. of our report dated June 25, 2010 relating to the financial statements of Popular, Inc. Puerto Rico Savings and Investment Plan, which appears in this Form 11-K.

PricewaterhouseCoopers LLP
San Juan, PR
June 25, 2010