<SEC-DOCUMENT>0001104659-17-008527-index.html : 20170213
<SEC-HEADER>0001104659-17-008527.hdr.sgml : 20170213
<ACCEPTANCE-DATETIME>20170213135039
ACCESSION NUMBER:		0001104659-17-008527
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20170213
DATE AS OF CHANGE:		20170213

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RUBICON PROJECT, INC.
		CENTRAL INDEX KEY:			0001595974
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				208881738
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-88535
		FILM NUMBER:		17597933

	BUSINESS ADDRESS:	
		STREET 1:		12181 BLUFF CREEK DRIVE, 4TH FLOOR
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90094
		BUSINESS PHONE:		310-207-0272

	MAIL ADDRESS:	
		STREET 1:		12181 BLUFF CREEK DRIVE, 4TH FLOOR
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90094

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRIMECAP MANAGEMENT CO/CA/
		CENTRAL INDEX KEY:			0000763212
		IRS NUMBER:				953868081

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		177 EAST COLORADO BLVD.
		STREET 2:		11TH FLOOR
		CITY:			PASADENA
		STATE:			CA
		ZIP:			91105
		BUSINESS PHONE:		6263049222

	MAIL ADDRESS:	
		STREET 1:		177 EAST COLORADO BLVD.
		STREET 2:		11TH FLOOR
		CITY:			PASADENA
		STATE:			CA
		ZIP:			91105
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>a17-3986_62sc13ga.htm
<DESCRIPTION>SC 13G/A
<TEXT>
Document 1 - file: a17-3986_62sc13ga.htm

</DOCUMENT>
</SEC-DOCUMENT>