CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010
Cash flows from operating activities
Net loss	$ (3,508,231)	$ (1,924,103)
Adjustments to reconcile net loss to net cash from operating activities:
Provision for doubtful accounts	30,000	48,358
Write-off of other current assets	100,000
Depreciation and amortization	186,497	145,650
Stock-based compensation	674,993	343,806
Amortization of deferred debt discount	308,108	267,340
Gain on extinguishment of debt		(48,887)
Changes in operating assets and liabilities:
Accounts receivable	(223,233)	(532,820)
Inventories - finished goods	(76,754)	(174,177)
Prepaid expenses and other current assets	(26,039)	39,959
Accounts payable - related parties	(232,858)	625,222
Accounts payable - trade	673,069	131,118
Accrued expenses and other current liabilities	(72,068)	116,741
Net cash used in operating activities	(2,166,516)	(961,793)
Cash flow from investing activities
Acquisition of Hocks.com assets	(200,000)
Employee advances	(57,289)	(55,871)
Refund from the return of property and equipment	15,732
Acquisition of property and equipment	(668,893)	(60,351)
Net cash used in investing activities	(910,450)	(116,222)
Cash flows from financing activities
Proceeds from notes payable	3,000,000	500,000
Proceeds from shares subscribed	490,000
Proceeds from convertible notes payable		100,000
Proceeds from exercise of common stock options	40,000
Proceeds from sale of common stock, net	1,482,241
Repurchase of treasury stock	(3,419,715)
Advances from stockholder	300,000	521,000
Repayment of advances from stockholder		(234,166)
Net cash provided by financing activities	1,892,526	866,834
Net decrease in cash	(1,184,440)	(191,181)
Cash - beginning of period	1,397,583	191,181
Cash - end of period	213,143
Cash paid for:
Interest	9,594
Taxes
Non-cash investing and financing activities:
Conversion of convertible notes to common stock	225,000	425,000
Exchange of common stock to acquire assets of Hocks.com	693,335
Issuance of series B preferred stock for settlement of accrued dividends	33,992
Accrual of series B preferred stock contractual dividend	183,000
Cashless exercise of warrants into common stock	14
Deferred debt discount - notes payable	1,131,303	304,037
Purchase price allocation:
Current assets - Inventory	200,000
Customer relationships	693,335
Net fair value of assets acquired/Total purchase price	$ 893,335