CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Net sales	$ 2,783,240	$ 1,215,476	$ 7,587,513	$ 4,217,652
Cost of sales	1,545,970	709,999	4,248,305	2,600,245
Gross profit	1,237,270	505,477	3,339,208	1,617,407
Operating expenses:
Selling, general and administrative expenses	2,401,289	1,303,744	6,471,723	3,239,194
Loss from operations	(1,164,019)	(798,267)	(3,132,515)	(1,621,787)
Other income (expense):
Gain on litigation settlement				48,887
Interest income	842		3,639	180
Interest expense	(173,681)	(157,602)	(379,355)	(351,383)
Total other expense	(172,839)	(157,602)	(375,716)	(302,316)
Net loss	(1,336,858)	(955,869)	(3,508,231)	(1,924,103)
Series B Convertible Preferred Stock:
Contractual dividends	(61,000)		(183,000)
Loss attributable to common stockholders	$ (1,397,858)	$ (955,869)	$ (3,691,231)	$ (1,924,103)
Per share data:
Net loss per common share from operations - Basic and diluted	$ (0.13)	$ (0.09)	$ (0.33)	$ (0.19)
Series B convertible preferred stock contractual dividends	$ (0.01)		$ (0.02)
Net loss attributable to common stockholders per share - basic and diluted	$ (0.14)	$ (0.09)	$ (0.35)	$ (0.19)
Weighted average number of common shares outstanding - Basic and diluted	10,551,520	10,159,727	10,545,466	10,011,745