CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Sep. 30, 2011	Dec. 31, 2010
Accounts receivable, allowance for doubtful accounts	$ 150,000	$ 120,000
Website development costs, accumulated amortization	200,396	139,475
Intangible assets, accumulated amortization	66,033	0
Convertible notes, deferred debt discount	0	9,658
Notes payable, deferred debt discount	1,075,203	0
Convertible notes payable, deferred debt discount	358,004	600,354
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	50,000,000	50,000,000
Common stock, shares issued	11,082,926	10,278,934
Common stock, shares outstanding	9,903,648	10,278,934
Treasury stock, shares	1,179,212	0
Convertible preferred stock - Series A
Convertible preferred stock, par value	$ 0.001	$ 0.001
Convertible preferred stock, authorized	1,000,000	1,000,000
Convertible preferred stock, shares designated	200,000	200,000
Convertible preferred stock, shares issued	0	0
Convertible preferred stock, shares outstanding	0	0
Convertible preferred stock, aggregate liquidation preference	0	0
Convertible preferred stock - Series B
Convertible preferred stock, par value	$ 0.001	$ 0.001
Convertible preferred stock, authorized	1,000,000	1,000,000
Convertible preferred stock, shares designated	625,000	625,000
Convertible preferred stock, shares issued	368,862	365,265
Convertible preferred stock, shares outstanding	368,862	365,265
Convertible preferred stock, aggregate liquidation preference	$ 3,485,746	$ 3,451,754