CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Sep. 30, 2011	Dec. 31, 2010
Current assets
Cash	$ 213,143	$ 1,397,583
Accounts receivable, net of allowance for doubtful accounts of $150,000 and $120,000, respectively	797,757	604,524
Inventories - finished goods	651,273	374,519
Employee advances	108,718	51,429
Prepaid expenses and other current assets	52,747	126,708
Total current assets	1,823,638	2,554,763
Property and equipment, net	913,946	320,328
Website development costs, net of accumulated amortization of $200,396 and $139,475, respectively		60,921
Intangible assets, net of accumulated amortization of $66,033 and $0, respectively	627,302
Total assets	3,364,886	2,936,012
Current liabilities
Accounts payable - related parties		232,858
Accounts payable - trade	1,480,550	807,481
Accrued expenses and other current liabilities	317,038	240,098
Convertible notes, net of deferred debt discount of $0 and $9,658, respectively		215,342
Notes payable	300,000
Total current liabilities	2,097,588	1,495,779
Notes payable, net of deferred debt discount of $1,075,203 and $0, respectively	1,924,798
Convertible notes payable, net of deferred debt discount of $358,004 and $600,354, respectively	641,996	399,646
Total liabilities	4,664,382	1,895,425
Commitments and contingencies
Stockholders' (deficit) equity
Common stock - par value $.001 per share; authorized 50,000,000 shares; 11,082,926 and 10,278,934 shares issued, respectively; 9,903,648 and 10,278,934 shares outstanding, respectively	11,083	10,279
Shares subscribed	490,000
Additional paid-in capital	13,820,091	9,540,036
Treasury stock, at cost, 1,179,212 and 0 shares, respectively	(3,419,715)
Accumulated deficit	(12,201,324)	(8,510,093)
Total stockholders'(deficit) equity	(1,299,496)	1,040,587
Total liabilities and stockholders' (deficit) equity	3,364,886	2,936,012
Convertible preferred stock - Series B
Stockholders' (deficit) equity
Convertible preferred stock	$ 369	$ 365