CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Consolidated Statements Of Operations
Net sales	$ 10,384,893	$ 7,018,137
Cost of sales	3,647,433	2,546,392
Gross profit	6,737,460	4,471,745
Selling, general and administrative expenses	8,026,636	4,890,280
Loss from operations	(1,289,176)	(418,535)
Interest expense	119,027	208,147
Net loss	(1,408,203)	(626,682)
Preferred stock:
Series B convertible contractual dividends	(342,233)	(319,854)
Net loss attributable to common stockholders	$ (1,750,436)	$ (946,536)
Per share data:
Net loss - basic and diluted	$ (0.03)	$ (0.02)
Series B convertible contractual dividends	(0.01)	(0.01)
Net loss attributable to common stockholders - basic and diluted	$ (0.04)	$ (0.03)
Weighted average number of common shares outstanding - basic and diluted	39,743,032	37,574,278