CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Current assets:
Cash	$ 3,828	$ 11,217
Restricted cash	243,255	145,088
Accounts receivable, net	65,431	51,627
Inventories	209,415	182,647
Prepaid expenses and other current assets	85,576	81,718
Total current assets	607,505	472,297
Property and equipment, net	331,759	409,248
Web development costs, net	35,901	84,562
Total assets	975,165	966,107
Current liabilities:
Accounts payable - trade	1,841,548	2,189,649
Accounts payable - related parties		862
Accrued expenses and other current liabilities	1,036,356	597,665
Current portion of equipment lease payable		46,143
Notes payable	1,300,000	991,089
Note payable - related parties	67,905	23,889
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of December 31, 2016 and December 31, 2015 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	5,245,809	4,849,297
Commitments and contingencies
Stockholders' deficiency:
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; issued and outstanding as of December 31, 2016 and December 31, 2015 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 517,359 and 483,512 shares issued and outstanding as of December 31, 2016 and December 31, 2015, respectively (aggregate liquidation preference of $5,231,274 and $4,889,043 as of December 31, 2016 and December 31, 2015, respectively)	517	484
Common stock - par value $0.001 per share; authorized 100,000,000 (see Note 8), 43,761,825 and 38,844,374 shares issued and 42,582,613 and 37,665,162 shares outstanding as of December 31, 2016 and 2015, respectively	43,762	38,844
Additional paid-in capital	32,014,629	30,656,598
Treasury stock, at cost, 1,179,212 shares as of December 31, 2016 and 2015	(3,419,715)	(3,419,715)
Accumulated deficit	(32,909,837)	(31,159,401)
Total stockholders' deficiency	(4,270,644)	(3,883,190)
Total liabilities and stockholders' deficiency	$ 975,165	$ 966,107