CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Consolidated Statements Of Operations
Net sales	$ 2,716,982	$ 1,689,457	$ 7,468,754	$ 5,172,974
Cost of sales	928,342	604,153	2,678,998	1,853,707
Gross profit	1,788,640	1,085,304	4,789,756	3,319,267
Operating expenses:
Selling, general and administrative expenses	2,728,240	1,211,401	6,009,026	3,605,876
Net loss from operations	(939,600)	(126,097)	(1,219,270)	(286,609)
Interest expense	(38,541)	(36,507)	(91,989)	(156,464)
Net loss	(978,141)	(162,604)	(1,311,259)	(443,073)
Preferred stock:
Series B convertible contractual dividends	(85,559)	(79,960)	(256,675)	(239,882)
Loss attributable to common stockholders	$ (1,063,700)	$ (242,564)	$ (1,567,934)	$ (682,955)
Per share data:
Net loss - basic and diluted	$ (0.03)	$ (0.01)	$ (0.04)	$ (0.01)
Series B convertible contractual dividends	(0.00)	(0.00)	(0.01)	(0.01)
Net loss attributable to common stockholders - basic and diluted	$ (0.03)	$ (0.01)	$ (0.04)	$ (0.02)
Weighted average number of common shares outstanding - basic and diluted	38,789,595	37,570,383	40,994,678	37,570,383