CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Current assets:
Cash	$ 3,950	$ 11,217
Restricted cash	161,792	145,088
Accounts receivable, net of allowance of $47,143 as of September 30, 2016 and December 31, 2015	57,734	51,627
Inventories - finished goods, net	217,692	182,647
Prepaid expenses and other current assets	105,088	81,718
Total current assets	546,256	472,297
Property and equipment, net of accumulated depreciation of $875,106 and $801,270 as of September 30, 2016 and December 31, 2015	339,060	409,248
Web development costs, net of accumulated amortization of $197,760 and $146,448 as of September 30, 2016 and December 31, 2015	33,250	84,562
Total assets	918,566	966,107
Current liabilities:
Accounts payable - trade	1,916,528	2,189,649
Accounts payable - related parties		862
Accrued expenses and other current liabilities	942,244	597,665
Equipment lease payable		46,143
Notes payable and other advances, net of debt discount of $1,722 as of September 30, 2016	1,298,278	991,089
Note payable and other advances - related parties		23,889
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of September 30, 2016 and December 31, 2015 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	5,157,050	4,849,297
Total liabilities	5,157,050	4,849,297
Commitments and contingencies
Stockholders' deficiency:
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; issued and outstanding as of September 30, 2016 and December 31, 2015 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 517,359 and 483,512 shares issued and outstanding as of September 30, 2016 and December 31, 2015, respectively (aggregate liquidation preference of $5,145,717 and $4,889,043 as of September 30, 2016 and December 31, 2015, respectively)	517	484
Common stock - par value $0.001 per share; authorized 100,000,000 shares; 43,761,825 and 38,844,374 shares issued and 42,582,613 and 37,665,162 shares outstanding as of September 30, 2016 and December 31, 2015, respectively	43,761	38,844
Additional paid-in capital	31,864,288	30,656,598
Treasury stock, at cost, 1,179,212 shares as of September 30, 2016 and December 31, 2015	(3,419,715)	(3,419,715)
Accumulated deficit	(32,727,335)	(31,159,401)
Total stockholders' deficiency	(4,238,484)	(3,883,190)
Total liabilities and stockholders' deficiency	$ 918,566	$ 966,107