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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (USD $)
9 Months Ended 12 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Dec. 31, 2013
Cash flows from operating activities      
Net loss $ (1,200,940) $ (5,368,482) $ (5,489,892)
Adjustments to reconcile net loss to net cash used in operating activities:      
Provision for doubtful accounts (50,036) 45,297  
Provision for employee advance reserve 4,715 (13,268)  
Depreciation and amortization 127,211 114,874  
Stock-based compensation 502,408 476,096  
Warrants issued to 2012 private placement investors    487,200  
Loss on extinguishment of notes and accounts payable    2,792,900  
Imputed value of services contributed 116,667 262,500  
Amortization of debt discount 182,766 125,163  
Changes in operating assets and liabilities:      
Accounts receivable 208,058 (100,240)  
Inventories - finished goods 136,964 2,957  
Prepaid expenses and other current assets (12,982) (30,133)  
Accounts payable - trade (371,735) 362,064  
Accounts payable - related parties (35,017) 174,321  
Accrued expenses and other current liabilities 356,491 (251,615)  
Deferred revenue (91,671) 39,128  
Net cash used in operating activities (127,101) (881,238)  
Cash flows from investing activities      
Change in restricted cash (650,074) 850,002  
Website development costs (98,001) (68,590)  
Net cash (used in) and provided by investing activities (748,075) 781,412  
Cash flows from financing activities      
Principal payments on equipment leases payable (41,269) (36,262)  
Proceeds from issuance of notes payable 150,000 500,000  
Repayment of notes payable and other advances - related parties (5,000) (2,017,905)  
Repayment of convertible notes payable    (1,000,000)  
Proceeds from the sale of common stock 1,208,759 2,651,973  
Proceeds from notes payable and other advances - related parties    56,000  
Net cash provided by financing activities 1,312,490 153,806  
Net increase in cash 437,314 53,980  
Cash - beginning of period 67,744      
Cash - end of period 505,058 53,980 67,744
Interest 65,395 416,369  
Income Taxes    899  
Non-cash investing and financing activities:      
Issuance of Series B preferred stock for settlement of accrued dividends 279,380 261,084  
Cashless exercise of warrants into common stock    10,342  
Warrants issued as debt discount in connection with notes payable 36,000 315,300  
Accrual of contractual dividends on Series B convertible preferred stock 224,189 209,520  
Deemed dividends on Series B convertible preferred stock    1,532,722  
Common stock and warrants issued in exchange of notes and accounts payable    3,625,900  
Conversion of accounts payable to notes payable    $ 40,000