CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current assets:
Cash	$ 505,058	$ 67,744
Restricted cash	650,074
Accounts receivable, net of allowance of $50,957 and $250,828 as of September 30, 2014 and December 31, 2013	149,189	307,211
Inventories - finished goods, net	140,336	277,300
Prepaid expenses and other current assets	72,125	59,143
Total current assets	1,516,782	711,398
Property and equipment, net of accumulated depreciation of $665,238 and $576,590 as ofSeptember 30, 2014 and December 31, 2013	535,986	624,634
Web development costs, net of accumulated amortization of $53,205 and $14,643 as of September 30, 2014 and December 31, 2013	143,218	83,780
Total assets	2,195,986	1,419,812
Current liabilities:
Accounts payable - trade	2,938,264	3,310,000
Accounts payable - related parties	48,674	83,691
Accrued expenses and other current liabilities	922,352	621,052
Deferred revenue	4,121	95,792
Current portion of equipment lease payable	62,440	56,323
Notes payable and other advances, net of debt discount of $103,299 as of September 30, 2014	646,701
Note payable and other advances - related parties	73,095	78,095
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of September 30, 2014 and December 31, 2013 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	5,695,647	5,244,953
Long term liabilities:
Notes payable, net of debt discount of $19,933 as of September 30, 2014 and $269,998 as of12/31/2013	80,067	430,002
Long term portion of equipment lease payable	62,578	109,964
Total long term liabilities	142,645	539,966
Total liabilities	5,838,292	5,784,919
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; issued and outstandingas of September 30, 2014 and December 31, 2013 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 451,879 and 422,315 shares issued and outstanding as of September 30, 2014 and December 31, 2013, respectively (aggregate liquidation preference of $4,494,445 and $4,270,257 as of September 30, 2014 and December 31, 2013, respectively)	452	422
Common stock - par value $0.001 per share; authorized 50,000,000 shares (see Note 10) ; 36,416,262 and 27,708,303 shares issued and 35,237,050 and 26,529,091 shares outstanding as of September 30, 2014 and December 31, 2013, respectively	36,417	27,708
Additional paid-in capital	29,300,622	27,166,147
Employee advances	(4,286)	(9,001)
Treasury stock, at cost, 1,179,212 shares as of September 30, 2014 and December 31, 2013	(3,419,715)	(3,419,715)
Accumulated deficit	(29,555,796)	(28,130,668)
Total stockholders' deficiency	(3,642,306)	(4,365,107)
Total liabilities and stockholders' deficiency	$ 2,195,986	$ 1,419,812