Accrued Expenses and Other Current Liabilities (Details) (USD $)	Mar. 31, 2013	Dec. 31, 2012
Accrued Expenses And Other Current Liabilities Details
Deferred rent	$ 40,889	$ 39,100
Advertising	75,000	75,000
Salaries and benefits	220,075	166,118
Professional fees	50,000	81,872
Dividends payable	69,840	261,084
Accrued interest	44,250	410,101
Due to investors (1)	125,000	850,002
Customer payables	59,018	51,333
Other	16,186	8,159
Total	$ 700,258	$ 1,942,769